Marketing
6 Proactive Ways to Promote Good Reviews and Supercharge Your Online Reputation
An effective promotion strategy can turn good reviews into a powerful brand builder.
Brand Reputation | Page 4
Thought Leaders
How to Stop Your CEO’s Reputation From Damaging Your Business
Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.
Building a Business
How to Create a Brand Narrative That Inspires and Engages Your Audience
In today's crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That's where business storytelling comes in. By crafting an interesting narrative that conveys your brand's values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.
By Divya Parekh
Building a Business
Why You Must Monitor Your Online Reputation Before it Hurts You
One Tweet or bad review can ruin your reputation. Tracking online mentions is crucial to staying ahead of PR crises and maximizing your potential across the web.
Online Presence
Creators Are the Future. Here’s How To Work With Them
Creators are becoming a high-demand resource for brands.
Marketing
4 Key Steps and Best Practices to Turn Your Brand Image Into a Winner
Marketing without a robust reputation management strategy is a recipe for disaster. Learn how to build a digital reputation plan that protects your brand and puts your outreach strategy over the top.
Business Branding
5 Steps to Position Your Brand for Maximum Success
A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.
Business Operations & Logistics
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
By Sarah Evans
Thought Leaders
Facing a PR Nightmare? Here’s What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
By Adam Horlock
Business Branding
How to Build a Competitive Brand That Gives Your Startup an Edge
Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
Online Presence
5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy
Thought Leaders
How to Build a Reputation That Will Become a Real Asset for You
Here are a few tips on building a personal brand and reputation that sets you and your business up for success.
Building a Business
How Paid Media Can Increase Your Brand’s Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
By Jessica Wong
Marketing
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
By Jessica Wong
Business Branding
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
Business Branding
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
By Jon Michail
Business Operations & Logistics
You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
By Sim Aulakh
Building a Business
These Fatal Flaws Are Killing Brand Reputations
Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.
By Asim Zaheer
Business Branding
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
By Jon Michail
Business Branding
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
Marketing
Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
By Nika White
Thought Leaders
Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company’s Failed Response.
Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.
Business Branding
3 Questions That Will Improve Your Personal Brand
Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.
By Zach Benson
Building a Business
Got an Unexpected Media Inquiry? Don’t Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
Business Branding
The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
By Andrew Reid
Building a Business
If You’re Not Thinking About Brand Equity, You Should Be. Here’s Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
By Asim Zaheer
Building a Business
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.