Brand Reputation | Page 4

Online Presence

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

By Kelsey Kloss

Marketing

6 Proactive Ways to Promote Good Reviews and Supercharge Your Online Reputation

By Adam Petrilli

Online Presence

Your Online Reputation Is Powerful — Use These Methods to Enhance and Protect It.

By Sonu Yadav

Marketing

Why Investing in Reputation Management is Crucial for Your Business Strategy

By Adam Petrilli

Building a Business

5 Key Tips to Restore Your Reputation After a PR Crisis

A PR crisis is always negative, but by using these five tips, the damage can be limited.

By Valeriya Minaeva

Thought Leaders

How to Stop Your CEO’s Reputation From Damaging Your Business

Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.

By Jennifer Maloney Adab

Building a Business

How to Create a Brand Narrative That Inspires and Engages Your Audience

In today's crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That's where business storytelling comes in. By crafting an interesting narrative that conveys your brand's values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.

By Divya Parekh

Building a Business

Why You Must Monitor Your Online Reputation Before it Hurts You

One Tweet or bad review can ruin your reputation. Tracking online mentions is crucial to staying ahead of PR crises and maximizing your potential across the web.

By Adam Petrilli

Online Presence

Creators Are the Future. Here’s How To Work With Them

Creators are becoming a high-demand resource for brands.

By Marina Chilingaryan

Marketing

4 Key Steps and Best Practices to Turn Your Brand Image Into a Winner

Marketing without a robust reputation management strategy is a recipe for disaster. Learn how to build a digital reputation plan that protects your brand and puts your outreach strategy over the top.

By Adam Petrilli

Business Branding

5 Steps to Position Your Brand for Maximum Success

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

By Robert Finlay

Business Operations & Logistics

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

By Sarah Evans

Thought Leaders

Facing a PR Nightmare? Here’s What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

By Adam Horlock

Business Branding

How to Build a Competitive Brand That Gives Your Startup an Edge

Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.

By Lirone Glikman

Online Presence

5 Reasons Why Your Brand Needs a Strong Social Media Presence

Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy

By Ksana Liapkova

Thought Leaders

How to Build a Reputation That Will Become a Real Asset for You

Here are a few tips on building a personal brand and reputation that sets you and your business up for success.

By Evgeniya Zaslavskaya

Building a Business

How Paid Media Can Increase Your Brand’s Value

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

By Jessica Wong

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

By Jessica Wong

Business Branding

How to Design A Strategic Brand For Your Business

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.

By Romesh Hettiarachchi

Business Branding

10 Ways You Are Ruining Your Personal Brand

Do you minimize the worth of your brand? If you're doing the following, you could be doing it.

By Jon Michail

Business Operations & Logistics

You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

By Sim Aulakh

Building a Business

These Fatal Flaws Are Killing Brand Reputations

Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.

By Asim Zaheer

Business Branding

The 7 Secrets of Truly Successful Personal Brands

Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.

By Jon Michail

Business Branding

8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart

Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.

By Erica McMillan

Marketing

Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.

If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.

By Nika White

Thought Leaders

Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company’s Failed Response.

Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.

By Gleb Tsipursky

Business Branding

3 Questions That Will Improve Your Personal Brand

Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.

By Zach Benson

Building a Business

Got an Unexpected Media Inquiry? Don’t Panic — Do These 4 Things Instead.

When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.

By Michelle Garrett

Business Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

By Andrew Reid

Building a Business

If You’re Not Thinking About Brand Equity, You Should Be. Here’s Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

By Asim Zaheer