Business Operations & Logistics
5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
By Sarah Evans
Brand Reputation | Page 4
Thought Leaders
How to Build a Reputation That Will Become a Real Asset for You
Here are a few tips on building a personal brand and reputation that sets you and your business up for success.
Building a Business
How Paid Media Can Increase Your Brand’s Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
By Jessica Wong
Marketing
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
By Jessica Wong
Business Branding
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
Business Branding
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
By Jon Michail
Business Operations & Logistics
You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
By Sim Aulakh
Building a Business
These Fatal Flaws Are Killing Brand Reputations
Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.
By Asim Zaheer
Business Branding
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
By Jon Michail
Business Branding
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
Marketing
Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
By Nika White
Thought Leaders
Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company’s Failed Response.
Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.
Business Branding
3 Questions That Will Improve Your Personal Brand
Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.
By Zach Benson
Building a Business
Got an Unexpected Media Inquiry? Don’t Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
Business Branding
The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
By Andrew Reid
Building a Business
If You’re Not Thinking About Brand Equity, You Should Be. Here’s Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
By Asim Zaheer
Building a Business
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.
Business Branding
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
By Jonathan Løw
Business Branding
These 4 Elements Are Key to Branding Your Business
In today's world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.
Business Branding
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
By Julia McCoy
Marketing
10 Reasons Why Your Brand Needs to Be Online in 2022
The internet has become the great equalizer as opportunities continue to increase in the online space.
Thought Leaders
How Companies Like Facebook Can Fix Their Reputations as Employers
Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.
By Bryan Adams
Marketing
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
Building a Business
The Relationship Between Reputation and Brand
Brand reputation is the determining factor that decides whether consumers will pay and recruits will apply.
Building a Business
5 Challenges Confronting Every Business and Their Personal Brand
Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry
By Liana Zavo
Thought Leaders
Why You Need a Personal Brand to Succeed
Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.
Building a Business
10 Steps to Future Proofing Your Personal Brand for 2022
Get a head start to positioning, packaging and promoting your personal brand in a growing online world.