Marketing
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Brand Reputation | Page 7
Thought Leaders
Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook
In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Building a Business
How to Build Your Online Reputation
Take a look at the three building blocks of any successful online strategy.
By Eric Sachs
Business News
Why Entrepreneurs Need to Avoid Fake News
Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.
By Andrew Medal
Business Branding
5 Steps to Getting Your Brand ‘Hired’ in the Real World
Take, for instance, what happened with Tidy Cats litter.
Business News
4 Simple Tips for Finding Your Brand’s Voice
Every company must determine the right tone to set for themselves.
Business Branding
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Marketing
25 Ways to Ask for a Referral Without Looking Desperate
Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
By John Rampton
Business Branding
Can a Brand Bring Back Its History and Make It Relevant?
What small businesses can learn from Carl's Jr.'s branding about-face.
By Jim Joseph
Marketing
Jessica Alba’s ‘Honest’ Mess
Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
By Steve Tobak
Human Resources
4 Tactics to Steal From Startups That Find the Best Talent
Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
Business News
What to Consider Before Your Brand Takes a Stand Politically
The costly #DeleteUber backlash shows that large majorities of Americans, and not just millennials, will harshly punish a brand they perceive as unethical.
By Khalil Grell
Marketing
Who’s Managing Your Online Reviews?
Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Business Branding
4 Reasons Your Brand Is Behind on Mobile – And How to Catch Up
Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Business Branding
5 Ways Your Business Can Protect Its Online Brand
When new customers Google your brand, do they like what they see?
By AJ Agrawal
Business Branding
4 Strategies That Drive Brand Loyalty
Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.
Thought Leaders
10 Reasons Why Good Customer Service Is Your Most Important Metric
Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.
By R.L. Adams
Building a Business
The 10 Biggest Mistakes in Personal Branding
Quit sabotaging your personal brand with these embarrassing blunders.
By Ryan Erskine
Building a Business
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
Marketing
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Thought Leaders
How Accountability Can Be Your Competitive Advantage
During the recent internet outage, one particular company demonstrated that being proactive is a simple but powerful move.
Building a Business
5 Signs It’s Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Building a Business
5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
Building a Business
Highly Effective Strategies to Build Your Business Brand
Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
By Wendy Keller
Building a Business
3 Easy Ways to Attract More Customers Fast
Brand-building strategies for business owners, startups, and freelancers
By Wendy Keller
Building a Business
Swimming Through Crisis: The Stats Behind Lochte’s Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
By Alex Slater
Building a Business
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Building a personal brand is crucial and these steps will get you started on the path to success.
By Deep Patel