Brand Reputation | Page 7

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Take a look at the three building blocks of any successful online strategy.

Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.

Take, for instance, what happened with Tidy Cats litter.

Every company must determine the right tone to set for themselves.

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.

Make it as easy and enjoyable as possible for your clients to let people know that you do good work.

What small businesses can learn from Carl's Jr.'s branding about-face.

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.

Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.

The costly #DeleteUber backlash shows that large majorities of Americans, and not just millennials, will harshly punish a brand they perceive as unethical.

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.

When new customers Google your brand, do they like what they see?

Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.

Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.

Quit sabotaging your personal brand with these embarrassing blunders.

If your brand were a fictional character, what personality traits would he or she display?

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.