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Khalil Grell

Khalil Grell

Guest Writer / Brand Strategist with Siegel+Gale

Khalil Grell is an associate strategist at global brand strategy, design and experience firm Siegel+Gale, where he helps some of the world’s leading companies employ strategies that fuel unique and impactful brand experiences. Defining himself broadly as a problem-solver, he has a wide variety of experience working across consumer, healthcare, and corporate brands. Khalil received his BA from Amherst College, where he majored in Economics and Psychology. Follow him on Twitter @khalilgrell

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The costly #DeleteUber backlash shows that large majorities of Americans, and not just millennials, will harshly punish a brand they perceive as unethical.