Brand Reputation

Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.

Erik Huberman | 7 min read

Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.

Jeff Shuford | 5 min read

Cybersecurity

Lax Online Security Can Destroy Your Brand Overnight

Protecting your brand requires much more than picking a good password, though that is an important start.

Rehan Ijaz | 5 min read

Social Media Marketing

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

Kofi Frimpong | 5 min read

Brand Reputation

A New CEO May Improve Uber's Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place

Ousted CEO Travis Kalanick provides lessons on avoiding brand self-destruction.

Seth Price | 5 min read

Reputation Management

The Secrets to Successfully Managing Your Company's Reputation

Getting reviews is the first place to start.

Kimberly de Silva | 10 min read

Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.

Jayson DeMers | 5 min read

Reputation Management

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust.

Eric 'ERock' Christopher | 6 min read

Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.

Lida Citroën | 8 min read

2017 in Review

The 7 Biggest Social Media Fails of 2017

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.

Jayson DeMers | 6 min read

Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.

Business & Burgers | 2 min read

Company values

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Craig Corbett | 11 min read