Brand Reputation - Page: 3
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
7 Ways to Recover After a Reputation Crisis
It takes a solid strategy, self-discipline and patience to reshape public perception.
5 Considerations You Should Take Before Declaring a Company Stand on Politics or Social Change
Taking a stand is about your values, not your marketing strategy.
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
What Brand Evangelism Really Means -- and Why It's So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times
The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
How This Artist Makes Money Off YouTube Without Brand Sponsorships
Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.