Brand Reputation

Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Cybersecurity

Lax Online Security Can Destroy Your Brand Overnight

Protecting your brand requires much more than picking a good password, though that is an important start.
Social Media Marketing

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Brand Reputation

A New CEO May Improve Uber's Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place

Ousted CEO Travis Kalanick provides lessons on avoiding brand self-destruction.
Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.
Reputation Management

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust.
Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
2017 in Review

The 7 Biggest Social Media Fails of 2017

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Company values

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Brand Reputation

How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.
Fake news

Why Entrepreneurs Need to Avoid Fake News

Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.
Branding

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.