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Brand Reputation - Page: 3
Three ways to expand the licensing value of your brand.
Taking a stand is about your values, not your marketing strategy.
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times
The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.