Brand Reputation - Page: 3

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.

Pete Canalichio

7 Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception.

Lida Citroën

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Katherine Hays

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

Sangram Vajre

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

Lydia Belanger

Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?

There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.

Peter Horst

Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times

The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.

Lydia Belanger

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.

8 Ways You're Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?

Lucas Miller

Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.

Peter Horst

How This Artist Makes Money Off YouTube Without Brand Sponsorships

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.