Brand Reputation: Page 10
12 Ways to Elevate Your Personal Brand in 2018
Tips you can use next year to build your brand.
7 Essentials of Great Customer Service
The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of.
You Don't Need to Be a Corporate Behemoth to Have a Strong Social Reputation
Follow these corporate brand reputation management tips for your own social brand.
Here's How Taking Cybersecurity Very Seriously Enhances Your Brand
A company's success ultimately is only as great as its customer's trust.
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
7 Steps to Take When Preparing a Corporate Apology
If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
What Factors Determine a Brand's Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Lax Online Security Can Destroy Your Brand Overnight
Protecting your brand requires much more than picking a good password, though that is an important start.
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
A New CEO May Improve Uber's Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place
Ousted CEO Travis Kalanick provides lessons on avoiding brand self-destruction.
The Secrets to Successfully Managing Your Company's Reputation
Getting reviews is the first place to start.