Brand Reputation: Page 8
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
How to Get Your Consumers Pay More
Here's all that matters to the consumers when they decide to spend on a product
7 Ways to Recover After a Reputation Crisis
It takes a solid strategy, self-discipline and patience to reshape public perception.
5 Considerations You Should Take Before Declaring a Company Stand on Politics or Social Change
Taking a stand is about your values, not your marketing strategy.
5 Reasons Why Entrepreneurs Should Promote Themselves
Business leaders need to up their game and improve their worth via self-promotion
This is How Big Brands Are Exploring New Strategies For Attaining Success
As the brands are increasingly crossing the demographic borders via the internet, big brands are exploring new strategies for making their brand big and successful
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
What Brand Evangelism Really Means -- and Why It's So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times
The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
Three Ways to Enhance Brand Perception in 2018
If you can create a business platform that looks established and trustworthy, you can boost a person's willingness to buy from you.
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
What's Pushing Big Brands to Start Food Truck Franchising?
Is Food Truck Biz an Easy Franchise Option?
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?