Brand Reputation

Online Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Brand Reputation

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
Business Circle

Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.
Cars

Does the Car You Drive Impact Your Career?

You drive performance. You drive results. You drive your business. But what does the vehicle you drive say about you?
Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Brand Reputation

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Office Space

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
Apple

Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

A company is often defined by its leader. Here's a side-by-side comparison of what Apple looks like, both under the late Steve Jobs and current CEO Tim Cook.
Starting a Franchise Business

To Be or Not to Be a Franchisee: 3 Key Questions to Consider

Consider your personality and approach to business matters to determine if you're ready to start your own company or purchase a franchise.