Branding

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What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
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7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
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BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community

The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
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3 Entrepreneurial Lessons from People You Hate to Love

Even celebrities you can't stand are doing something right that could help you in your business.
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In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
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Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand

Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
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Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
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6 Popular Services to Sell as a Brand Consultant

These services each offer customers a look into their brand and how it performs against its competitors.
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What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
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Budweiser Wants You to Grab a Six Pack of 'America'

Budweiser cracks open a fresh can of patriotism this summer. Just remember: Don't America and drive.
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Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
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Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
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I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Was.

We had visibility to Prince's business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community.
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3 Ways Businesses Can Profit From Local Outreach

A community outreach program can help your business gain local traction and visibility without a huge investment.
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