Branding

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
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Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Efrat Ravid
Why You Don't Need Kylie Jenner As Your Next Brand Influencer
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Why You Don't Need Kylie Jenner As Your Next Brand Influencer

You may be better off recruiting a prominent blogger or another 'out-of-the-box' personality.
Daniel Sayer
Why Your Brand Really Needs an App (Really)
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Why Your Brand Really Needs an App (Really)

In the fast-paced, cut-throat world of online branding, an app can set you apart. Here's how.
Zubin Mowlavi
Boaty McBoatface Officially Wins Online Naming Contest
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Boaty McBoatface Officially Wins Online Naming Contest

The public has made its wants known. Will they be honored?
Entrepreneur Staff
4 Simple-But-Overlooked Ways to Stand Out From Your Competition
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4 Simple-But-Overlooked Ways to Stand Out From Your Competition

The Internet allows you to appeal to an unlimited number of prospects but treat each customer as one of a kind.
Kimanzi Constable
Mesmerizing: Watch This Guy Hand Draw Famous Logos
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Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Hire a Branding Consultant With a Similar Aesthetic to Your Own
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Hire a Branding Consultant With a Similar Aesthetic to Your Own

Bolanile Maté of Be Better Paris has some tips for those seeking help with branding and graphic design.
Entrepreneur Network
3 Critical Ways Your Brand Boosts Your SEO
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3 Critical Ways Your Brand Boosts Your SEO

To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
Matt Walker
5 Blueprints for Your Brand's Story
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5 Blueprints for Your Brand's Story

Investors like a good story, like everybody else.
Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears
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Disney World Installs On-Brand Solar Panels in the Shape of Mouse Ears

The new solar farm near Epcot spans 22 acres and joins a family of mouse-shaped environmental projects.
Lydia Belanger
5 Tips From Experts for Creating a Distinctive Brand
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5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
Maria Ross
What Are the Most Authentic Brands in the World?
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What Are the Most Authentic Brands in the World?

A new study lays out what companies need to do to retain customer trust.
Nina Zipkin

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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