Branding

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
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Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Shira Lazar
Gary Vaynerchuk on Turning Customer Complaints into Opportunities
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Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Ameen Khwaja
5 Tips for Publishing Your Own Book
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5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Alina Dizik
Showcasing Your Expertise Via LinkedIn Answers
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Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
Ted Prodromou
Projecting a Professional Image on LinkedIn
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Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Ted Prodromou
Before You're LinkedIn, Determine Your Goals
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Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Ted Prodromou
Achieving Your Business Dreams on the Web
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Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Chad Barr and Alan Weiss
Twitter's Profile Pages Redesign Offers More Branding Opportunities
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Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
Scott Levy
A Quick Guide to Making Your Brand's Story More Compelling
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A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
Joanna Lord
Starting a LinkedIn Group to Grow Your Network
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Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Ted Prodromou
Creating Your Company's LinkedIn Profile
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Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
Ted Prodromou
5 Ways to Position Your Brand for Pinterest
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5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
5 Business Naming Trends Startups Should Consider
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5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Tim Gray
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes
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What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
Jason Fell

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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