Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
How This One Customer Service Hack Can Transform Your Business
Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.
An Aggressive 1980s Marketing Campaign Made Many Americans Believe Cinco De Mayo Is Something It's Not. Are You One of Them?
Sixty percent of U.S. adults are incorrect about or unsure of the holiday's history.
Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.
Here are four important positioning lessons from the "world's cheapest car."
More Posts on Branding
When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year
Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.
How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)
Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.
Offering Your Valuable Knowledge and Services For Free Comes at a Price — Here's How to Avoid Paying It.
Passionate entrepreneurs can have a hard time putting monetary value to their work. They can even undervalue it at times, especially when their focus is on purpose over profit — but profit is the only way you can continue your purpose. Here's how you can build a balance between generosity and professional valuation instead.
How to Align Business and Customer Interests for Long-Term Success
If you have to chase customers, they may be the wrong customers for your business.
Why This One Unique Marketing Approach is the Key to Business Growth
Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.
How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness
Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality content that aligns with their brand's mission.
94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.
Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.
They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year
Marilee Nelson, Allison Evans and Kelly Love founded cult-favorite cleaning brand Branch Basics in 2012.
Clinton Sparks Podcast: Daymond John Discusses Handling Rejection, Branding and How to Win Big in Any Business
This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.
The Masters Merch Scene Is a Feeding Frenzy Unlike Anything I've Ever Seen Before
Sure, seeing superstars like Tiger Woods and Scottie Scheffler in person is cool. But did you snag a 2024 Masters garden gnome?
This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention
In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.