What's More Important: Retaining Customers or Acquiring Customers?
Adding news clients and keeping the ones you have -- Jordan Zimmerman of Zimmerman Advertising focuses on how to do both.
Elon Musk Personally Cancels 'Super Rude' Customer's Tesla Model X Order
Don't cross the Bel Air billionaire. He has the power to ban you.
Kim Lachance Shandrow
3 Ways to Monitor Customer Churn
Here's how to prioritize the hundreds of indicators of customer relationship and to get the right signals vs. noise.
United, American Airlines to Once Again Offer Free Snacks to Coach Travelers
It turns out, a little bit of salt and sugar matters to customers.
Why the First Call From a Customer Is the Most Important
Research finds that potential customers unhappy with their first experience contacting a company are unlikely to ever return.
Customer Care Is Your Best Marketing Strategy
Great marketing brings customers to you. But it won't help you keep them.
Your Customers' 'Why' Is More Important Than Their 'Want'
Stop trying to figure out what your customers want. Figure out why they want.
Beacon Founder: Know Who Your Most Important Staffers Are
The former head of Surf Air explains the role customer service holds in retaining affluent consumers.
Tanya Benedicto Klich
This Surprising Customer Service Exchange Has Gone Viral
When a Zulilly shopper wanted to return a winter coat, she got an answer she didn't expect.
5 Areas Where Ecommerce Businesses Often Struggle and What You Can Do
Order fulfillment? Website security? Mobile commerce? What are some smart ways to get over the obstacles each presents?
3 Quick Tips for Handling an Upset Customer
This advice will keep you cool in a conflict.
Customer-Journey Mapping: The What, How and Why
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul
Anticipating your market's needs is key for any business -- especially an upscale salon on New York City's Upper East Side.
Tanya Benedicto Klich
Virginia Pharmacist Turns to Dry Cleaning as First-Time Franchisee
Krishna Gondi was always a fan of ZIPS Dry Cleaners. Now he owns one.
Starting a Business
Reprints & Licensing
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