Customer Care Is Your Best Marketing Strategy
Great marketing brings customers to you. But it won't help you keep them.
Your Customers' 'Why' Is More Important Than Their 'Want'
Stop trying to figure out what your customers want. Figure out why they want.
Beacon Founder: Know Who Your Most Important Staffers Are
The former head of Surf Air explains the role customer service holds in retaining affluent consumers.
Tanya Benedicto Klich
This Surprising Customer Service Exchange Has Gone Viral
When a Zulilly shopper wanted to return a winter coat, she got an answer she didn't expect.
5 Areas Where Ecommerce Businesses Often Struggle and What You Can Do
Order fulfillment? Website security? Mobile commerce? What are some smart ways to get over the obstacles each presents?
3 Quick Tips for Handling an Upset Customer
This advice will keep you cool in a conflict.
Customer-Journey Mapping: The What, How and Why
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul
Anticipating your market's needs is key for any business -- especially an upscale salon on New York City's Upper East Side.
Tanya Benedicto Klich
Virginia Pharmacist Turns to Dry Cleaning as First-Time Franchisee
Krishna Gondi was always a fan of ZIPS Dry Cleaners. Now he owns one.
Smart Startups Don't Try to Satisfy Every Customer
Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
What Reddit Co-Founder Alexis Ohanian Learned From Working at Pizza Hut
The part-time job laid the foundation for how he runs Reddit today.
5 Social-Media Opportunities Businesses Mostly Overlook
Surprisingly few companies are taking full advantage of what social media offers.
Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)
The team member talking to the customer is really the most important person in your company. At least to the customer.
Let's Get Personal: Using Technology to Improve In-Store Customer Experience
Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
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