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Customers

Customer Acquisition

5 Customer Acquisition Mistakes You Can't Afford to Make

From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Customers

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Customers

Smart Startups Don't Try to Satisfy Every Customer

Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Success Strategies

Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Customer Service

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Sales

The Entrepreneurial Chicken-or-Egg Dilemma

It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow.
Data Analysis

How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
Outdoors

Outdoor Adventures Are Becoming the New Golf for Business

Forget fancy dinners and rounds of golf, the real way to score points with clients is to take them zip gliding.
Finding Customers

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Difficult Clients

Finding Your Soul While Hunting 'Whales'

Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?
Customer Service

How to Ensure Your Customer-Support Staff Doesn't Get Burnt Out

Because customer-facing roles require energy and resilience, the people in these positions should be focusing on self-care.
Branding

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.