Customers

Audience

6 Key Ingredients to Successfully Build an Online Audience

It's easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it's not that simple.
Generation Z Marketing

5 Ways Generation Z Thinks & Buys Differently

For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
Marketing

Marketing Advice from 3 Funded Fashion Startups

The lesson these entrepreneurs offer is simple -- know your customers and how you can best serve them.
Customer Loyalty

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Here are ways to develop customer loyalty when the competition is a click away.
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Clients

Are You Unknowingly Turning Off Clientele?

Find out which tactics will backfire and what to do instead.
Customer Retention

10 Simple Ways to Improve Customer Retention Rates

There should never be a point where you're content enough to stop improving.
Customer Acquisition

4 Simple Ways to Boost Your Customer Acquisition Strategy

Acquire customers differently by driving progress toward strategic goals.
Customers

4 Ways Customer Onboarding Is the Secret to Startup Success

Understanding the real value of customer onboarding is key for any business leader.
Customer Satisfaction

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
Customer Acquisition

5 Customer Acquisition Mistakes You Can't Afford to Make

From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Customers

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Customers

Smart Startups Don't Try to Satisfy Every Customer

Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
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