Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
Having lived through the successes -- and the failures -- of helping companies enter new markets, we've learned that a rigorous and disciplined approach is critical.
When a business owner thinks about expansion, life gets exciting. But a path of missteps awaits the entrepreneur who doesn't think it through beforehand.
