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Psychology

The Best Ideas Are the Ones That Make the Least Sense
Brands

The Best Ideas Are the Ones That Make the Least Sense

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
Rory Sutherland | 12 min read
Why Every Entrepreneur Needs to Know About the 'Alter Ego Effect'

Why Every Entrepreneur Needs to Know About the 'Alter Ego Effect'

This past Sunday was National Superhero Day, so it is only fitting for entrepreneurs to unlock their own superpowers.
Todd Herman | 6 min read
Why Your Stomach May Hold the Key to Your Mental Performance

Why Your Stomach May Hold the Key to Your Mental Performance

Don't just blame your apathy or lack of productivity on a weak mental attitude.
Ben Angel | 2 min read
5 Psychology Hacks That Increase Website Conversions

5 Psychology Hacks That Increase Website Conversions

Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase.
Rahul Varshneya | 6 min read
This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold.
Gene Marks | 4 min read

More From This Topic

Use This Secret Military Trick to Tell if Someone Is Lying
Ready For Anything

Use This Secret Military Trick to Tell if Someone Is Lying

Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
Dan Bova | 5 min read
6 Psychology-Based Tips to Boost Your Sales
Psychology

6 Psychology-Based Tips to Boost Your Sales

What can your business do to get inside the minds of your shoppers and drive sales?
Syed Balkhi | 6 min read
Comparing Your Entrepreneurial Journey to Anybody Else's Just Makes You Feel You're Getting Nowhere
Entrepreneur Mindset

Comparing Your Entrepreneurial Journey to Anybody Else's Just Makes You Feel You're Getting Nowhere

Your progress toward your goals is the only measure worth taking.
Kimanzi Constable | 4 min read
These Strategies Can Help Entrepreneurs Prevent Stress From Becoming a Big Problem
Ready For Anything

These Strategies Can Help Entrepreneurs Prevent Stress From Becoming a Big Problem

And create a workplace that can support yourself and your colleagues during times of stress.
Nina Zipkin | 7 min read
How to Once and for All Rid Yourself of Career-Imposter Syndrome at Work
Imposter Syndrome

How to Once and for All Rid Yourself of Career-Imposter Syndrome at Work

The solution to imposter syndrome for competent people is to get in touch with reality.
John Boitnott | 5 min read
That All-Star Startup Team Might Be Killing the Company
Ready For Anything

That All-Star Startup Team Might Be Killing the Company

Teams of sincere amateurs who work well together are a better bet than teams of highly skilled experts too inhibited by ego to cooperate.
Jeff Boss | 4 min read
Why You Should Stop Trying to 'Find Your Passion'
Psychology

Why You Should Stop Trying to 'Find Your Passion'

Psychologists argue that it may do more harm than good.
Madison Semarjian | 3 min read
6 Common Decision-Making Blunders That Could Kill Your Business
Ready For Anything

6 Common Decision-Making Blunders That Could Kill Your Business

Among the logical errors nearly everybody makes is thinking only everybody else make logical errors.
John Rampton | 6 min read
Here's Why So Many Fast Food Logos Are Red
Fast Food

Here's Why So Many Fast Food Logos Are Red

It's a primal thing.
3 min read
The Top TED Talks of 2018 So Far -- and What You Can Learn From Them
Ready For Anything

The Top TED Talks of 2018 So Far -- and What You Can Learn From Them

Check out seven compelling speeches that offer key takeaways.
Hayden Field | 9 min read
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.