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Psychology

Brands

The Best Ideas Are the Ones That Make the Least Sense

Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.

Why Every Entrepreneur Needs to Know About the 'Alter Ego Effect'

This past Sunday was National Superhero Day, so it is only fitting for entrepreneurs to unlock their own superpowers.

Why Your Stomach May Hold the Key to Your Mental Performance

Don't just blame your apathy or lack of productivity on a weak mental attitude.

5 Psychology Hacks That Increase Website Conversions

Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase.

This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold.

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Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.