Psychology
Take It From The Pros
The Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Learning From Mistakes
6 Common Decision-Making Blunders That Could Kill Your Business
Among the logical errors nearly everybody makes is thinking only everybody else make logical errors.
More From This Topic
perception
Take a Lesson From the Wright Brothers When Faced With Bad News in Business
Instead of shooting the messenger, here's a better way to react when faced with problems in business.
Psychology
Cognitive Biases: A Crash Course for the Millennial Mind
If you think you're in full control of your mind, think again. Here are just a few mental quirks that can hold you back.
Closing Sales
Selling Means Learning How to Take Your Buyer's Money
Sales success requires knowing your product well and understanding people very well.
Psychology
Have You Thanked an Academic Today? 3 Studies That Offer Lessons for Entrepreneurs About the Human Psyche.
Q. What does the human psyche have to do with business? A. The better you "get" the people around you, the more you can achieve.
Fear
Are You 'Scared of Success'? 5 Mindset Hurdles All Entrepreneurs Must Clear.
To be successful, entrepreneurs must conquer these five fears before they find success.
Entrepreneurs
'Flip or Flop' Stars Explain Why Their Business is Even Better After Divorce -- and Yours Can Be Too
Many couples wouldn't or couldn't -- many couples shouldn't -- but this inspiring star team has moved forward despite their separate lives.
Pricing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Holidays
Why This Entrepreneur Hands Out Skulls Instead of Trophies
How Carlos Jaramillo started his annual race honoring the Day of the Dead.
Ecommerce
Why People Are More Likely to Buy Frivolous Things on Their Smartphones
By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.
Bosses
Is Your Boss a Bully? New Research Says There's a Surprising Reason Why.
There's a reason why some bosses are abusive.
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.
