Psychology

4 Ways to Make Prices Seem Lower Than They Are
Marketing

4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks.
Matthew Reeves | 5 min read
3 Ways You're Sabotaging Your Business (Without Even Knowing It)

3 Ways You're Sabotaging Your Business (Without Even Knowing It)

Success truly is a state of mind.
Aimee Tariq | 6 min read
4 Simple Web-Design Tips to Boost Conversions

4 Simple Web-Design Tips to Boost Conversions

An attractive site is half the battle.
Syed Balkhi | 3 min read
Use This Secret Military Trick to Tell if Someone Is Lying

Use This Secret Military Trick to Tell if Someone Is Lying

Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
Dan Bova | 5 min read
Use This Green Beret Method to Find Out if Someone Is Trustworthy

Use This Green Beret Method to Find Out if Someone Is Trustworthy

Thinking about a new partnership? Check these boxes before you sign on the dotted line.
Dan Bova | 6 min read

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Why Every Entrepreneur Needs to Learn How to Defuse Fear

Fear is a time bomb. Here's how to MacGyver your way out of dread's grip and become a more confident leader.
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The Best Ideas Are the Ones That Make the Least Sense
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Think business is all about rational thought and logic? Think again -- and to find the biggest, best ideas, start thinking way outside the box.
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Why Your Stomach May Hold the Key to Your Mental Performance
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Don't just blame your apathy or lack of productivity on a weak mental attitude.
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Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase.
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This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do
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Loss aversion makes football coaches and business leaders timid when the data says they should be bold.
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6 Psychology-Based Tips to Boost Your Sales
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What can your business do to get inside the minds of your shoppers and drive sales?
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Comparing Your Entrepreneurial Journey to Anybody Else's Just Makes You Feel You're Getting Nowhere
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Comparing Your Entrepreneurial Journey to Anybody Else's Just Makes You Feel You're Getting Nowhere

Your progress toward your goals is the only measure worth taking.
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These Strategies Can Help Entrepreneurs Prevent Stress From Becoming a Big Problem
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And create a workplace that can support yourself and your colleagues during times of stress.
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How to Once and for All Rid Yourself of Career-Imposter Syndrome at Work
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The solution to imposter syndrome for competent people is to get in touch with reality.
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Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.