Psychology
Take It From The Pros
The Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Lifestyle
How to Stay Positive When Startup Life Gets You Down
Sometimes life just sucks. Resist the urge to conclude that you suck, too.
More From This Topic
Stress Management
Stressed Out? Science Says to Play a Video Game for 5 Minutes.
It's more effective than sitting quietly.
Take It From The Pros
Can Birth Order Determine Success or Failure? Science Says Maybe So.
From personality and IQ to success in work and relationships, birth-order theorists believe your family position influences more aspects of life than you'd like to admit.
Entrepreneur Mindset
Why an Entrepreneurial Mindset Is Actually a Bad Thing
Do you know who you are outside of your business?
Mental Health
This Robot Therapist Talks to Patients Via Facebook
Not everyone is comfortable seeing a therapist or has access to one around the clock, but Woebot is available 24/7 via Facebook.
Entrepreneur Mindset
How to Take a Step Back From Your Work and Stay Focused at the Same Time
If you're too busy or distracted by too many problems, you can't harness your full potential.
Entrepreneur Mindset
'Why Does My Business Experience More Obstacles Than Others?' (Hint: It Doesn't.)
Some entrepreneurs feel as if the universe is working against them. It's a phenomenon called the headwinds/tailwinds effect.
Social Media
18 Ways to Use 'Social Proof' to Boost Your Marketing
Science plays a key role in marketing, especially the science of psychology.
Psychology
The Way We Respond to Being Stared at May Reveal How Much Power We Think We Have
When someone looks you square in the eye, is your first instinct to look away or meet their gaze?
IKEA
Ikea Designers Using Mars Simulator for Ideas Understand a Secret About Creativity
Pretending you're someone else or somewhere else can help you think more creatively.
Technology
Why Apple's Video That Imagines a World Without Apps Makes Me Sad
It's not for the reasons you think.
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.
