Psychology

How This Entrepreneur Overcame Depression When Self-Help Didn't Work

Ben Angel looks at the science behind feeling better and less fatigued.

4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks.

4 Simple Web-Design Tips to Boost Conversions

An attractive site is half the battle.

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Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.