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Psychology

Sales Strategies

5 Ways Buying Lunch for a Client Makes You More Persuasive

Research shows there are many unexpected benefits from picking up the tab for lunch, aside from deducting your meal.
Websites

Why Trying to Add Personalization to Websites Has Failed

Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Strategy

Use This Green Beret Plan to Have a Super Productive Day

Five steps can make the difference between spinning your wheels and getting the big win.
Take It From The Pros

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Team Work

Learn a Little Psychology to Motivate Employees and Increase Productivity

This is the Hawthorne Effect. Learn what it can do for your office.
impulse control

How a Lack of Impulse Control Is Hurting Donald Trump -- and Could Hurt Your Business, Too

Have someone at work who reminds you of the GOP candidate at his worst? Here's what to do.
Online Marketing

You Don't Need a Big Budget to Do Neuroscience Marketing

All you need to do is to tap into your customer's subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Happiness

Best News We've Heard All Day: Study Shows Beer Is Good for Business

A recent study published in the journal 'Psychopharmacology' says that suds bring happier human interactions. We'll drink to that!
Project Grow

Use This Green Beret Method to Find Out if Someone Is Trustworthy

Thinking about a new partnership? Check these boxes before you sign on the dotted line.
Psychology

Study Says There Are 4 Personality Types. Which Is Yours?

Use this research to find out if you are an optimist, a pessimist, green with envy or a trusting soul.
Project Grow

This Accidental Entrepreneur Is Tackling the Problem of Loneliness

Los Angeles's first 'People Walker' earns $7 a mile making small talk.
Team Work

Use This Mind Trick to Get Someone to Tell You the Truth

You don't need to be a Jedi or an interrogation expert to get someone to give up the goods.