Psychology

Pricing

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Holidays

Why This Entrepreneur Hands Out Skulls Instead of Trophies

How Carlos Jaramillo started his annual race honoring the Day of the Dead.
Ecommerce

Why People Are More Likely to Buy Frivolous Things on Their Smartphones

By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.
Anger Management

It's Okay to Scream Sometimes: How to Release Your Anger Without Hurting Others

Trying to hold your emotions inside at all times can crush you if you let it.
Lifestyle

How to Stay Positive When Startup Life Gets You Down

Sometimes life just sucks. Resist the urge to conclude that you suck, too.
Marketing

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
Psychology

How to Trick Your Brain to Love Criticism

Science says the body responds similarly when afraid or excited. Here's how you can use that to your advantage.
Psychology

The Psychological Effect That Stops Smart People From Listening to Good Advice

Plus, how you can recognize when you're making this common mistake.
Millennials

Millennials and Their Employers Want the Same Thing. They Just Don't Know it Yet.

The workforce is changing, but in ways it really isn't very hard for employers to live with.
Psychology

Can Birth Order Determine Success or Failure? Science Says Maybe So.

From personality and IQ to success in work and relationships, birth-order theorists believe your family position influences more aspects of life than you'd like to admit.
Entrepreneur Mindset

Why an Entrepreneurial Mindset Is Actually a Bad Thing

Do you know who you are outside of your business?
Mental Health

This Robot Therapist Talks to Patients Via Facebook

Not everyone is comfortable seeing a therapist or has access to one around the clock, but Woebot is available 24/7 via Facebook.
Entrepreneur Mindset

How to Take a Step Back From Your Work and Stay Focused at the Same Time

If you're too busy or distracted by too many problems, you can't harness your full potential.
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