All you need to do is to tap into your customer's subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.
Win a war of words before anyone opens their mouth.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
A recent study published in the journal 'Psychopharmacology' says that suds bring happier human interactions. We'll drink to that!
Thinking about a new partnership? Check these boxes before you sign on the dotted line.
Use this research to find out if you are an optimist, a pessimist, green with envy or a trusting soul.
Los Angeles's first 'People Walker' earns $7 a mile making small talk.
You don't need to be a Jedi or an interrogation expert to get someone to give up the goods.
Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
These tips can help you whether you're trying to close a deal, make new friends or impress your date.
Now that we have your attention, consider the principle of delayed gratification and demanding more of yourself.
Once you begin to understand your ego, you can begin to take control of your life.
You can pitch with persuasion when you've learned the right combination of neuroscience, economics and psychology.
You might not have a money tree, but you can have the next best thing: a happiness tree.
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want.