Psychology

How Our Brains Trick Us Into Choosing Instant Gratification Over Long-term Goals
Train your brain

How Our Brains Trick Us Into Choosing Instant Gratification Over Long-term Goals

Distractions and emotions can lead us away from where we want to go.
Melissa Chu
Use This Green Beret Plan to Have a Super Productive Day
Strategy

Use This Green Beret Plan to Have a Super Productive Day

Five steps can make the difference between spinning your wheels and getting the big win.
Dan Bova
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
Take It From The Pros

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Roger Dooley
Learn a Little Psychology to Motivate Employees and Increase Productivity
Productivity

Learn a Little Psychology to Motivate Employees and Increase Productivity

This is the Hawthorne Effect. Learn what it can do for your office.
Pratik Dholakiya
How a Lack of Impulse Control Is Hurting Donald Trump -- and Could Hurt Your Business, Too
impulse control

How a Lack of Impulse Control Is Hurting Donald Trump -- and Could Hurt Your Business, Too

Have someone at work who reminds you of the GOP candidate at his worst? Here's what to do.
Jan Bruce
You Don't Need a Big Budget to Do Neuroscience Marketing
Online Marketing

You Don't Need a Big Budget to Do Neuroscience Marketing

All you need to do is to tap into your customer's subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.
Andrew Medal
Use These Green Beret Tactics to Shut Down a Meeting Bully
Psychology

Use These Green Beret Tactics to Shut Down a Meeting Bully

Win a war of words before anyone opens their mouth.
Dan Bova
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
Best News We've Heard All Day: Study Shows Beer Is Good for Business
Happiness

Best News We've Heard All Day: Study Shows Beer Is Good for Business

A recent study published in the journal 'Psychopharmacology' says that suds bring happier human interactions. We'll drink to that!
Entrepreneur Staff
Use This Green Beret Method to Find Out if Someone Is Trustworthy
Psychology

Use This Green Beret Method to Find Out if Someone Is Trustworthy

Thinking about a new partnership? Check these boxes before you sign on the dotted line.
Dan Bova
Study Says There Are 4 Personality Types. Which Is Yours?
Psychology

Study Says There Are 4 Personality Types. Which Is Yours?

Use this research to find out if you are an optimist, a pessimist, green with envy or a trusting soul.
Entrepreneur Staff
This Accidental Entrepreneur Is Tackling the Problem of Loneliness
Inspiration

This Accidental Entrepreneur Is Tackling the Problem of Loneliness

Los Angeles's first 'People Walker' earns $7 a mile making small talk.
Stephen J. Bronner
Use This Mind Trick to Get Someone to Tell You the Truth
Psychology

Use This Mind Trick to Get Someone to Tell You the Truth

You don't need to be a Jedi or an interrogation expert to get someone to give up the goods.
Dan Bova
Use This Secret Military Trick to Tell if Someone Is Lying
Psychology

Use This Secret Military Trick to Tell if Someone Is Lying

Forget what you've seen in the movies, former Green Beret Sergeant Major (Retired) Karl Erickson explains the tactics that work on the battlefield and in the office.
Dan Bova
Psychology is the study of behavior and the mind. For an entrepreneur, having a grasp on the basic fundamentals of psychology can help connect better to customers and what they want. 
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