Toys; Games

News and Articles About Toys; Games

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Marketing Bootcamp

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
These Toymakers Want to Show Kids the Fun of Snail Mail
Toys; Games

These Toymakers Want to Show Kids the Fun of Snail Mail

Turtle Mail wants to show little digital natives what it's like to receive and send physical letters.
Nina Zipkin
Help Leo DiCaprio Win an Oscar by Mashing Your Keyboard
Video Games

Help Leo DiCaprio Win an Oscar by Mashing Your Keyboard

A new browser game has the film star racing other actors and dodging photographers and Lady Gaga.
Stephen J. Bronner
Vice President Barbie Still Available to Run in 2016
Leadership

Vice President Barbie Still Available to Run in 2016

Let's make playtime great again.
Linda Lacina
Get a Tesla Model S for Only $499
Tesla

Get a Tesla Model S for Only $499

Did we mention it's a children's toy made by Radio Flyer?
Mattel Introduces New Body Types for Barbie
Toys; Games

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
Laura Entis
Uber Has a Creative New Way to Distract Drunk Passengers
Uber

Uber Has a Creative New Way to Distract Drunk Passengers

As concerns over driver safety have increased over the past few months, the ride service is reportedly piloting one solution in the backseats of cars in Charlotte, N.C.
This Industry Just Had an Incredible Year
Toys; Games

This Industry Just Had an Incredible Year

Jedi warriors, genetically modified dinosaurs and a gang of rescue pups helped the toy industry deliver its most robust growth figures in more than a decade.
Krystina Gustafson
Google Uses Tiny Cameras to Capture Adorable Mini Street View
Google

Google Uses Tiny Cameras to Capture Adorable Mini Street View

With help from a specially-modified model train and bus, the search giant has captured a 360-degree Street View map of Hamburg's Miniatur Wunderland, the world's largest miniature railway.
Matt Brian
'Shark Tank' Update: The Mensch Is Off the Bench
Marketing Bootcamp

'Shark Tank' Update: The Mensch Is Off the Bench

A Hanukkah doll has grown with the help of two very different sharks.
Brian O'Connor
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
Marketing Bootcamp

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Catherine Clifford
This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors
Marketing Bootcamp

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Laura Entis
'Candy Crush: The Movie' Isn't Real, But These 7 Game-Inspired Flicks Are
Movies

'Candy Crush: The Movie' Isn't Real, But These 7 Game-Inspired Flicks Are

On 'Late Show with Stephen Colbert,' the host and actor Liam Neeson starred in a Candy Crush movie parody, but the idea of making blockbusters out of classic games is not such an outlandish one.
Carly Okyle
Lego Is the Latest Toymaker Vying for a Piece of This $4 Billion Market
Toys; Games

Lego Is the Latest Toymaker Vying for a Piece of This $4 Billion Market

Toys-to-life is a concept that combines gaming with the physical toys, and it is a genre that is worth $4 billion in the toy industry.
Karma Allen