If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.
Briton Bali Padda, currently chief operations officer, will replace Jorgen Vig Knudstorp, who was the first chief executive from outside the Kristiansen clan, Denmark's richest family.
Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
