Toys; Games
News and Articles About Toys; Games
Marketing Bootcamp
Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
Toys; Games ![Nina Zipkin]()
These Toymakers Want to Show Kids the Fun of Snail Mail
Turtle Mail wants to show little digital natives what it's like to receive and send physical letters.
Video Games ![Stephen J. Bronner]()
Help Leo DiCaprio Win an Oscar by Mashing Your Keyboard
A new browser game has the film star racing other actors and dodging photographers and Lady Gaga.
Toys; Games ![Laura Entis]()
Mattel Introduces New Body Types for Barbie
Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
Uber
Uber Has a Creative New Way to Distract Drunk Passengers
As concerns over driver safety have increased over the past few months, the ride service is reportedly piloting one solution in the backseats of cars in Charlotte, N.C.
Toys; Games ![Krystina Gustafson]()
This Industry Just Had an Incredible Year
Jedi warriors, genetically modified dinosaurs and a gang of rescue pups helped the toy industry deliver its most robust growth figures in more than a decade.
Google ![Matt Brian]()
Google Uses Tiny Cameras to Capture Adorable Mini Street View
With help from a specially-modified model train and bus, the search giant has captured a 360-degree Street View map of Hamburg's Miniatur Wunderland, the world's largest miniature railway.
Marketing Bootcamp ![Brian O'Connor]()
'Shark Tank' Update: The Mensch Is Off the Bench
A Hanukkah doll has grown with the help of two very different sharks.
Marketing Bootcamp ![Catherine Clifford]()
Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular
These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.
Marketing Bootcamp ![Laura Entis]()
This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors
It's the first in Hasbro's line of 'companion' pets for the elderly.
Movies ![Carly Okyle]()
'Candy Crush: The Movie' Isn't Real, But These 7 Game-Inspired Flicks Are
On 'Late Show with Stephen Colbert,' the host and actor Liam Neeson starred in a Candy Crush movie parody, but the idea of making blockbusters out of classic games is not such an outlandish one.
Toys; Games ![Karma Allen]()
Lego Is the Latest Toymaker Vying for a Piece of This $4 Billion Market
Toys-to-life is a concept that combines gaming with the physical toys, and it is a genre that is worth $4 billion in the toy industry.
