Toys; Games

Business News

This Is What the New Lego Smart Brick Can Do — Its ‘Most Significant Evolution’ in 50 Years

Lego says the new brick will "make entire sets come to life" starting with Star Wars in March.

By Jonathan Small

Business News

Gen Z Is Buying Themselves Toys in Record Numbers This Holiday Season. Here’s Why.

By Jonathan Small

Business News

How This Underdog Toymaker Soared to $150M in Annual Sales: ‘Didn’t Know This Thing Existed’

By Sherin Shibu

Building a Business

An Idea This Dad Developed at His Kitchen Table Is Now a Beloved Kids’ Toy That Has Sold Over 3 Million Units. Here’s How the Inventor of Ollyball Made It Happen.

By Dan Bova

Side Hustle

This Mom’s Side Hustle Selling a $600 Children’s Toy Became a Business Making Over $1 Million a Year: ‘There Is a Lot to Love’

Shari Raymond, a mother of three, was looking for a specific toy — and was "shocked" when she couldn't find it.

By Amanda Breen

Business News

Hasbro’s CEO Saw a ‘Clear Signal’ That It Was Time to Embrace AI for Dungeons & Dragons

AI could generate story ideas for the game, he said.

By Sherin Shibu

Thought Leaders

‘Embrace the Change.’ How the CEO of a 101-Year-Old Toy Company Adapts to an Ever-Evolving Industry

Hasbro CEO Chris Cocks talks to 'Entrepreneur' about his philosophies on leadership and innovation at Collision conference in Toronto.

By Brittany Robins

Side Hustle

This Mom Started a Side Hustle After a ‘Shocking’ Realization in the Toy Aisle. Her Product Was in Macy’s Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

By Amanda Breen

Business News

Grimes Reportedly Beat Billionaire Ex Elon Musk to the ‘Grok’ Trademark — And Her Vision for the AI Is Very Different

Grimes voices 'Grok,' a rocket ship AI plushie from Curio, in a project unrelated to Musk's AI bot of the same name.

By Amanda Breen

Tech

Let Them Create Their Own Toys with the Toybox 3D Printer Bundle, Now $330

This user-friendly 3D printer makes toys with the push of a button.

By Entrepreneur Store

Tech

Innovate on a Budget: This User-Friendly 3D Printer Is Now $290

Toybox's printer is easy to use, kid friendly, and on sale for a limited time.

By Entrepreneur Store

Tech

Finish Holiday Shopping Before Labor Day With This 3D Toy Printer, Now $329.97

You'll want to act fast since this deal only lasts through September 4.

By Entrepreneur Store

Business News

There’s a Barbie for Everyone, Even Weirdos. See the Limited-Edition ‘Weird Barbie’ Inspired by ‘Barbie’ the Movie

The exclusive doll is set to sell for $50.

By Sam Silverman

Business News

‘It’s an Addiction’: Rise of the Squishmallows, an Irresistible Plush Toy With an Adult Fanbase

Unlike traditional plush toys, Squishmallows have attracted a significant adult following, contributing to the "kidulting" trend.

By Madeline Garfinkle

Tech

Tap into Your Inner Kid with This Robot Building Kit

This kit for kids of all ages is more than half off now.

By Entrepreneur Store

Tech

Save $169 on This 3D Printer and Learn Why ‘Kidulting’ is the New Rage

Design your own toys with this 3D printer.

By Entrepreneur Store

Tech

This Kid-Friendly 3-D Printer is 36% Off for Through January 9th

Don't miss the deal on this family-friendly 3-D toy printer.

By Entrepreneur Store

Tech

This Kickstarter-Funded Robot Dog Makes a Fun Addition to the Family

Now you can build your own robot dog at home.

By Entrepreneur Store

Business News

American Girl Dolls, Risk, Sand Make It to Toy Hall of Fame

All three were honored during a ceremony after winning over a group of 12 finalists.

By The Associated Press

Business News

Toymakers Warn Supply-Chain Issues Are a Threat to Holiday Shopping

Covid-19 has caused a massive bottleneck in the global transportation pipeline.

By Amanda Breen

Thought Leaders

How This Company’s Plush Toys for Children Became a Must-Have Companion for Adults

The co-founder of Modi Toys offers advice for entrepreneurs facing competition and copycats.

By Jessica Abo

Business Operations & Logistics

Every Era Brings Challenges. If You Don’t Forget Your ‘Thing,’ You Will Prevail.

Strategies for moving beyond COVID-19 from novelty toy king Jay Kamhi.

By Cheryl Snapp Conner

Building a Business

4 Lessons From LEGO’s Mastery of the Old and the New

If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.

By Joey Coleman