How to Redefine the Pitch Competition for Black and Brown Female Founders
Pitching

How to Redefine the Pitch Competition for Black and Brown Female Founders

Shelly Bell is disrupting pitch competitions by bringing capital directly to underrepresented entrepreneurs.

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The Ultimate Business And Brand-Building Program For Female Entrepreneurs Looking To Unlock Multi-Million Dollar Growth.

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Unit 1

Risk-Taking & Entrepreneurship

Risk taking & entrepreneurship includes lessons on the state of women in culture and a deep dive into why women entrepreneurs have innate brand building skills. From there, we will help you take better risks with advice from founders, innovators and leaders like the greatest free climber, the first person to circumnavigate the globe and an acclaimed neuroscientist. Uncover your blocks and get ready to launch to new heights personally and professionally.
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Unit 2

Intelligence

Intelligence includes lessons on how big the market that you’re operating in is, how many competitors exist, and what trends are impacting your market. Once studied comprehensively, this will give you a clear picture of what strategy to pursue and how to position your offering so that you can maximize market share.
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Unit 3

Growth

Growth includes lessons on your business model oriented around selling to high-value customers, offering something of value, and securing a high profit margin. From there you’ll develop a number of foundational financial statements - the forecast, budget, and P&L. We’ll walk you through a simple tool that’ll help you to prioritize how to grow and where to grow so you can be efficient with your time and energy, and achieve the biggest payoff for your business.
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Unit 4

Brand Strategy

Brand strategy includes lessons on what your brand’s vision is in the world, who your target consumer is, and how you’ll position your brand. At the most basic level, “brand” signals value to consumers that gives them a reason to pay the price you’re asking. Without a brand, your product is in essence a commodity. This work will help you stand out from your competition in a way that’s memorable.
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Unit 5

Market Activation

Market Activation includes lessons that will help you to market to your consumers with the right messages in the right marketing channels, starting with a marketing plan, followed by partnerships and digital marketing across every online channel which we will help you master.
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Unit 6

Ignite

Ignite includes lessons like action planning and how to put business processes in place to make sure goal setting stays a priority over time. We’ll then focus in on two key documents that help you to position your business to your teams, outside partners and to investors: the business plan, and the pitch deck.
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