The direct route to brand success is winning the support an influencer your target market respects.
The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Kim Kardashian, Beyonce, Selena Gomez and Ariana Grande round out the top five.
By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
The best start to your social-media-marketing strategy is when people enjoy their experience dealing with your business.
The bottom line: Know who your audience is and consider what it is they want and need.
This feature will play a huge role around Pages and could provide vital consumer feedback for businesses.
Nomadness Travel Tribe began with 100 Facebook friends of the founder and now counts more than 10,000 members.
With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.
There is no formula for creating content people will share but there are some essentials that make it far more likely they will.
To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
Social-media marketing can be overwhelming for anyone, but these tips will help you shave off a few hours of work each week.