How to Build a Mobile App for Your Business Consider these five tips to create an app in a matter of minutes using a turnkey platform.
By Jason Ankeny •
Opinions expressed by Entrepreneur contributors are their own.
Mobile applications are no longer an option for small businesses--they're a necessity. Digital research firm comScore reports that nearly 40 percent of American mobile subscribers accessed downloaded apps in June. And, according to a consumer survey conducted earlier this year by MTV Networks, 91 percent of respondents said apps expose them to new things; 77 percent compared apps to personal assistants; and 83 percent of daily mobile app users reported believing they're "addicted" to apps.
Related: The Best Mobile Apps for Business
The fundamental appeal of branded, business-centric mobile applications is clear: Whatever your company does online can also be done on smartphones, which adds portability, location targeting and other cutting-edge technological enhancements to the mix. The potential of mobile apps extends far beyond marketing. Sure, companies can leverage applications to promote their products and services, reaching on-the-go consumers looking for compelling places to shop or grab lunch. But mobile apps can also support online purchase transactions, customer loyalty programs, turn-by-turn directions and social media interactions.
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