DoorDash Just Spent $1.2 Billion to Take On OpenTable. Here’s Why the ‘Reservation Wars’ Matter for Restaurant Owners
The delivery giant acquired SevenRooms to compete with the industry leader that controls reservations for 60,000 restaurants.
A new battle is heating up over who controls restaurant customers. DoorDash’s $1.2 billion acquisition of SevenRooms puts the delivery giant in direct competition with OpenTable, which has dominated reservations since 1998. American Express escalated the fight by buying Tock for $400 million, creating a three-way war.
The stakes are massive. OpenTable controls 60,000 restaurants, while Resy (owned by AmEx) will reach 25,000 venues after integrating Tock. DoorDash already dominates food delivery with 67% market share, but reservations offer complete customer data across delivery, takeout, and dine-in experiences.
For restaurant owners, this competition means better deals and more options. OpenTable charges both monthly fees and per-diner covers, while Resy offers simple monthly pricing. Now DoorDash provides cash incentives for bookings and exclusive tables for subscribers, forcing all platforms to compete harder.
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A new battle is heating up over who controls restaurant customers. DoorDash’s $1.2 billion acquisition of SevenRooms puts the delivery giant in direct competition with OpenTable, which has dominated reservations since 1998. American Express escalated the fight by buying Tock for $400 million, creating a three-way war.
The stakes are massive. OpenTable controls 60,000 restaurants, while Resy (owned by AmEx) will reach 25,000 venues after integrating Tock. DoorDash already dominates food delivery with 67% market share, but reservations offer complete customer data across delivery, takeout, and dine-in experiences.
For restaurant owners, this competition means better deals and more options. OpenTable charges both monthly fees and per-diner covers, while Resy offers simple monthly pricing. Now DoorDash provides cash incentives for bookings and exclusive tables for subscribers, forcing all platforms to compete harder.
Sign up for the Entrepreneur Daily newsletter to get the news and resources you need to know today to help you run your business better. Get it in your inbox.
