With more than 225 million users worldwide, LinkedIn has become a tremendously popular site for job seekers and those looking to make professional connections. Business owners are realizing the value of the networking site, too. According to data compiled by Wishpond, a maker of social media marketing applications based in Vancouver, British Columbia, 27 million brands have a LinkedIn company page.

And it seems to be paying off. According to their research, 77 percent of LinkedIn members do product or service-related research on the site, and 60 percent of users have clicked on ads on LinkedIn.

Related: 10 Questions to Ask When Creating Your LinkedIn Company Page

For a breakdown of how the site's members use it, take a look at the infographic below.

 

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Why Your Business Should Make Time for LinkedIn (Infographic)