Pizza Hut, Pasta Bravo Test Co-Branding
Louisville, Kentucky--Yum! Brands Inc. officials said the company's Pizza Hut brand would enter into a co-branding test with Aliso Viejo, California-based quick-casual chain Pasta Bravo through a licensing agreement. The test, according to Yum! officials, would involve existing dine-in Pizza Huts, which could be company- or franchise-operated. The company gave no indication of the timeline for the test.
Yum! also is currently testing co-branding Pizza Hut with Back Yard Burgers and A&W. - Nation's Restaurant News
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