New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter.
Social media managers should pay special attention to the new header image. Twitter suggests using a profile header image that is 1,252 pixels by 626 pixels for optimal display across all possible devices.
It's the first thing your customers will see when visiting your page. Don't use it to sell or simply slap a logo up there. Be creative, make it unique and send a message.
Also, design around the profile photo, as it's centered in the middle of the image. You have this space to tell your story, amaze people and brand yourself or your company. Just like you have to make 140 characters count, make this image count.
Other changes that present branding opportunities include:
- The opportunity to overlay a 160-word bio.
Your bio literally floats over your profile photo image, so make sure to tie the two together. Because the image will draw attention, your brand's bio will be an even more important message.
- "Pin" your favorite tweets to the top of your profile.
This is a way for you to highlight content that's important to you or your brand and get it in front of your followers.
- Photos stream below recent tweets on mobile devices.
Users can see a stream of photos below recent tweets on iPhone, iPad, and Android. You can swipe through them and tap any picture to enlarge it. This makes the way people consume content on Twitter more visual, which in turn can motivate actions and interactions.
Not only do these changes allow users to spice up their profile pages, it enables marketers to more fully showcase their brand's personality and vibe, and gives customers a more dynamic user experience.
How will you take advantage of Twitter's new profile page design? Let us know in the comments below.
Scott Levy is the founder and CEO of Fuel Online, an online marketing agency that focuses on social media and SEO. He has been specializing in online marketing for more than 15 years and is a respected speaker, writer and consultant. Scott was nominated for a 2014 Shorty Award for "social media's best business influencer" as well as recognized as a 2014 Hubbies finalist for "Influencer of the Year". Scott is based in Nashville. Follow him on Twitter at @FuelOnline or on Facebook at www.facebook.com/FuelInternetMarketing