Franchises /Personal-Care Businesses /Senior Care

Touching Hearts At Home

At a Glance

Products & Services: Nonmedical home care for seniors & disabled people

Number of Locations: 28

Total Investment: $47.4K - 67.95K

Founded: 1996

Began Franchising: 2007

About Touching Hearts At Home

Touching Hearts at Home founder Renae Olafson grew up in the family responsible for the founding of Merry Maids, and was a Merry Maids franchisee herself for almost 10 years. She started her nonmedical home care company in St. Paul/Minneapolis, Minnesota, in 1996, and began franchising in 2007. Touching Hearts at Home franchisees offer personal and companionship care, meal prep, transportation, help with medication and Alzheimer's and dementia care services.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2012	28	0	0	0
2011	34	0	0	0
2010	31	0	0	0
2009	29	0	0	1

Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $47,400 - $67,950
Franchise Fee: $34,500
Ongoing Royalty Fee: to 5%
Term of Franchise Agreement: 10 years, renewable

Financial Requirements

Net Worth: $50,000 - $100,000
Liquid Cash Available: $50,000 - $100,000

Operations

40% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

Financing Type	In-House	Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days.

Ongoing Support: Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

Marketing Support: Co-op advertising, Ad slicks, Regional advertising,

Other marketing support: PR kits