Touching Hearts At Home

At a Glance

Products & Services: Nonmedical home care for seniors and the disabled

Number of Locations: 37

Total Investment: $44.4K - $64.95K

Founded: 1996

Began Franchising: 2007

About Touching Hearts At Home

Touching Hearts at Home founder Renae Olafson grew up in the family responsible for the founding of Merry Maids, and was a Merry Maids franchisee herself for almost 10 years. She started her nonmedical home care company in St. Paul/Minneapolis, Minnesota, in 1996, and began franchising in 2007. Touching Hearts at Home franchisees offer personal and companionship care, meal prep, transportation, help with medication and Alzheimer's and dementia care services.

Franchise Units

Year U.S. Canadian International Company Owned
2014 37 0 0 0
2013 30 0 0 0
2012 28 0 0 0
2011 34 0 0 0
2010 31 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $44,400 - $64,950
Franchise Fee: $31,500
Ongoing Royalty Fee: 3-5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $50,000 - $75,000
Liquid Cash Available: $31,500
Operations
Franchise can be run from home. 40% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: PR kits

Franchise Ranking History

Franchise 500®: #344 (2012), #410 (2011),
Low-Cost: #73 (2012), #96 (2011),
Top New: #29 (2012), #39 (2011),

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