Marketing BasicsSalesOnline MarketingFinding CustomersSocial MediaBranding

Needful Things

You can't always get what you want . . . or can you?

Because I'm an occasional rock 'n' roll lawyer, aspiring pop idols sometimes seek me out. Usually the deals they're offered are awful. Yet one desperate singer showed me a contract that promised to put him not in the "surf music" but the "serf music" genre--the terms would have made a feudal overlord blush. I was frank with my prospective client: "It is mathematically impossible for you to make one nickel on this deal. Why bother?"

"But you don't understand," he pleaded. "I just gotta get a record deal!"


A speaker and attorney in Los Angeles, Marc Diener is the author of Deal Power: 6 Foolproof Steps to Making Deals of Any Size(Owl Books/henry Holt). you can reach him at MarcDiener@aol.com

This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Needful Things.

Did you find this story helpful? YesNo
Thanks for making Entrepreneur better for everyone.
Please tell us why?





Page 1 2 3 4 Next »

0 Comments. Post Yours.

Comments:

blog comments powered by Disqus

Shipping & Logistics Center

Presented by
More Tips »

Most Popular on Entrepreneur.com

Fox Business

Featured Advertiser Links