Marketing

Marketing Articles and Videos

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You
Marketing

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You

Heat up your cold calling by focusing on the companies that most need your product.
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Social Media

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Marketing

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.

How-To Guides

3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
What a DJ and a Rapping Cowboy Can Teach You About Branding
Marketing

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
Answer These 7 Questions Before Hiring an Ecommerce Consultant
Marketing

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
4 Ways to Streamline High-Quality Content Creation
Marketing

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Marketing

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands
Marketing

Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands

A breath of minty-fresh air ripples through the staid oral-care market.
Want to Close Deals Faster? Do This From the Very Start.
Marketing

Want to Close Deals Faster? Do This From the Very Start.

Entrepreneur and sales expert Grant Cardone shares the most important thing a salesperson can do to speed up the process.
The 4 Digital Advertising Trends That Are Reshaping Advertising
Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
10 Questions to Ask When Designing Your Company's Logo
Marketing

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
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