Marketing

Marketing Articles and Videos

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon
Business Unusual

How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon

While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
How to Network When You're Socially Awkward
Marketing

How to Network When You're Socially Awkward

Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.
The 5 Qualities That Make an Image Shareable
Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months
Social Media

Analyst: Facebook Native Video Will Thwart YouTube's Throne in a Matter of Months

Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.

How-To Guides

The 5 Mistakes That Will Land Your Email in the Spam Folder
Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You
Marketing

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You

Heat up your cold calling by focusing on the companies that most need your product.
The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Social Media

The Best Ways to Pump Up Your Instagram Strategy (Infographic)

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Marketing

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
What a DJ and a Rapping Cowboy Can Teach You About Branding
Marketing

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
Answer These 7 Questions Before Hiring an Ecommerce Consultant
Marketing

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
4 Ways to Streamline High-Quality Content Creation
Marketing

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Marketing

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
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