Harness word-of-mouth from influential people in a cost-effective campaign.
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While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Heat up your cold calling by focusing on the companies that most need your product.
Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Just like in the entertainment industry, you're either different or you're invisible.
Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
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