Marketing

Marketing Articles and Videos

These Siblings Are Cooking Up America's First Meatless Butcher Shop
Business Unusual

These Siblings Are Cooking Up America's First Meatless Butcher Shop

No animals were harmed in the making of Aubry and Kale Walch's smash-hit butcher biz.
10 Tweaks That Instantly Increase Mobile Conversion Rates
Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Stop Using These Words In Your Emails
Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
5 Questions to Ask About Color in Your Marketing Messages
Marketing

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.

How-To Guides

Blast From the Past: Nostalgia Becomes a Marketing Strategy
Marketing

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
The Secret Ingredient for Succeeding at Content Marketing
Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
How Bad Marketing Kills Even the Best-Made Apps
Marketing

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
5 Secrets to Making Your Startup Go Viral
Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
How Affiliate Marketing Can Work for Entrepreneurs
Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Social Media

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
7 Must-Do Tips for Startups to Generate Good PR
Marketing

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Marketing

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
40 Incorrectly Used Words That Can Make You Look Dumb
Marketing

40 Incorrectly Used Words That Can Make You Look Dumb

Just like one misspelled word can get your resume tossed onto the 'nope' pile, one incorrectly used word can negatively impact your entire message.
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