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While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Heat up your cold calling by focusing on the companies that most need your product.
Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Just like in the entertainment industry, you're either different or you're invisible.
Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
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