Homebased Business

Number of U.S. homebased businesses in 2005:
Income-generating homebased businesses..................................................13.8 million
As primary income-generating............................................................................9.7 million
As part-time income-generating..........................................................................4.2 million

Source: IDC, "U.S. Home Office 2004-2008 Forecast," March 2004

The typical homebased business has been in operation for 10.7 years.
Source: IDC, "SOHO Market Overview 2003: Small Businesses With Fewer
Than 10 Employees and Home-Based Businesses"

Homebased businesses own a variety of office equipment.

Homebased Businesses Own a Variety of Office Equipment

Source: IDC, "Technology Use in Home Office Households...," September 2004

Products Homebased Businesses Purchase Online

Airline tickets ...................................................................................................................47.8%
Hotel/car rental reservations .......................................................................................30.5%
Software............................................................................................................................29.8%
Consumer Electronics ..................................................................................................17.7%
PCs....................................................................................................................................16.3%
Office supplies ................................................................................................................11.1%
Postage.............................................................................................................................2.9%
Other..................................................................................................................................33.8%

Source: IDC, "Technology Use in Home Office Households...," September 2004



The Small-Business Market

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