Branding 2014

Growing a Business

How to Launch a New Brand: 4 Tips that Work

Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day.

Marketing

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.

Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?

Growing a Business

5 Business Lessons I Learned From Being a Member of a Motorcycle Gang

Let's face it -- your bowling league is a business, your place of worship is a business, your family is a business -- and yes, an outlaw motorcycle gang is a business.

Branding

5 Reasons Why Your Personal Branding Strategy Isn't Working

Aim for consistency and vary your social channels to get your brand out there.

Branding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.

Marketing

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.

Marketing

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.

Marketing

17 Logos We Love

Brand identity in its purest form.

Marketing

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.

Marketing

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.