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Match the Right Communication Type to the Occasion
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News and Articles About Communications Strategies
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
Communication Pros Are Teaching Their Secrets to Small Business
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.
Who Checks Your Company's Social Media Profile?
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Mikal E. Belicove
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