Online Reviews

News and Articles About Online Reviews

Amazon Is Overhauling Its Reviews System to Make It Much More Useful
Amazon

Amazon Is Overhauling Its Reviews System to Make It Much More Useful

The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Feeling the Sting of Recent Rotten Reviews on Yelp?
Online Reviews

Feeling the Sting of Recent Rotten Reviews on Yelp?

Here are four strategies for how to turn things around.
Brian Moran
Yelp Might Be Exploring a Sale
Acquisitions

Yelp Might Be Exploring a Sale

The consumer review website has put itself on the block for as much as $3.5 billion, one report says.
When Customers Call Your Baby Ugly: Handling Negative Online Reviews
Online Reputation Management

When Customers Call Your Baby Ugly: Handling Negative Online Reviews

Three things you need to know before you hit reply.
Lida Citroën
Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Amazon

Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews

Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Kim Lachance Shandrow
Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
Controversies

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.
How to Get Online Customers to Find You and Trust You
Online Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Mitch Meyerson
How to Spin a Bad Online Review
Reputation Management

How to Spin a Bad Online Review

Don't let a negative customer experience define your company's brand. Here's how to fix things.
Gabriel Bristol
6 Better Responses to a Bad Review Than Yelling or Sulking
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Cris Burnam
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Online Reviews

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Benjamin Snyder
FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System
Legal

FTC Takes No Action Against Yelp Following Year-Long Investigation Into Review System

Despite outcry from small-business owners, this marks the second inquiry by the FTC that has resulted in no further action, according to Yelp.
Geoff Weiss
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Yelp

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Kate Taylor
Why Franchise Owners Have to Be Especially Careful on Social Media
Reputation Management

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Online Reviews

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis