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News and Articles About Publishing

Want Clients to Know You Before a Pitch? Write a Book.
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Being an author can help you expand your network of customers by making you an authority on a topic.
February 28, 2014 in Marketing
Publishing Trend for 2014: A New Demand for Eye-Catching Cookbooks

Publishing Trend for 2014: A New Demand for Eye-Catching Cookbooks

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Cookbooks' resurgence in popularity reflects a broadening of our food culture, spurred by the rise of food TV.
November 19, 2013 in News and Trends
Video: How This First-Time Entrepreneur Built the Top Grossing iPad AppPlay Video

How This First-Time Entrepreneur Built the Top Grossing iPad App (Video)

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Digitizing comic books seems like an easy sell, but for David Steinberger of Comixology a whole lot more strategy was involved.
November 14, 2013 in Apps & Software
Analyst: Top Exec's Departure a Sign Amazon Has 'Choked' in Book Publishing

Analyst: Top Exec's Departure a Sign Amazon Has 'Choked' in Book Publishing

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Amazon made noise when it launched its New York publishing operation but has failed to land the next big thing in publishing.
October 25, 2013 in Shipping Center
With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

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The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
October 22, 2013 in Social Media
How to Become a Media Darling

How to Become a Media Darling

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A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
June 6, 2013 in Marketing Basics
Guy Kawasaki's Best Tips for Publishing Your Own Book

Guy Kawasaki's Best Tips for Publishing Your Own Book

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Why should entrepreneurs take the traditional route to book publishing when they could take a more entrepreneurial approach?
June 3, 2013 in Productivity
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

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If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
May 8, 2013 in Marketing Basics
How Hyperink Aims to Reinvent Publishing

How Hyperink Aims to Reinvent Publishing

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See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.
December 11, 2012 in Business Ideas
How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing

How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing

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From illustrated fantasy to business reality, see how these young treps learned stiff business lessons, care of their children's-book author dad.
September 27, 2012 in Profiles
Website Creates Author Community for the Self-Published

Website Creates Author Community for the Self-Published

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Libboo.com aims to improve the quality of self-published books and create a community of authors and readers.
September 5, 2012 in Success Stories
Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

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Writing your own book can establish you as an authority and expert.
September 4, 2012 in Marketing Ideas
Should You 'Write the Book' on Your Business?

Should You 'Write the Book' on Your Business?

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It's never a bad thing to be recognized as an expert in your industry -- and nothing says 'expert' like having your name on the cover of a book.
August 22, 2012 in Exploring New Markets
An Indie Publisher Brings a Creative Comic Spin to Business Books

An Indie Publisher Brings a Creative Comic Spin to Business Books

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How SmarterComics is graphically translating non-fiction books for byte-size appeal.
May 22, 2012 in Profiles
How One Tool is Helping Small Publishers Go Digital

How One Tool is Helping Small Publishers Go Digital

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OwnLocal is helping traditional newspapers rewrite the future.
February 7, 2012 in Apps & Software

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