Publishing | Page 4

Thought Leaders

Should You Self-Publish or Commercially Publish Your Book?

Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.

By Dorie Clark

Building a Business

7 Big Changes in the PR Landscape Every Business Should Know About

By Rebekah Iliff

Marketing

Pointers for a Publisher Planning to Launch an Online Magazine

By Brian Barquilla

Building a Business

The Secrets to Landing a Literary Agent

By Dorie Clark

Building a Business

Gannett Splits Broadcast and Publishing Into Two Separate Companies

Following the lead of fellow media giants like E.W. Scripps, News Corp and Time Warner, Gannett is spinning off its publishing division.

By Nina Zipkin

Building a Business

Spain Can Now Tax Google For Linking to News

Spain passed a law last week that taxes any site linking to articles published by members of the country's newspaper association that contain descriptions of their work.

By Jillian D'Onfro

Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.

By Ann Handley

Building a Business

Finding Opportunity in a Shrinking Market

Companies thrive in legacy industries when they become thoroughly entrepreneurial.

By Tanya Hall

Building a Business

Stumped? 4 Innovative Ways to Come Up With Blog Topics.

Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.

By Dorie Clark

Business News

Stephen Colbert Throws Punches at Amazon

The late-night Comedy Central host has challenged his audience to boycott the ecommerce giant for its manipulative treatment of book sales.

By Catherine Clifford

Business News

Report: As Negotiations Falter, Amazon Takes Aim at Publishing Giant Hachette

Browsing for works by Malcolm Gladwell or JD Salinger on Amazon? The online giant would prefer you purchase something else instead.

By Geoff Weiss

Online Presence

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.

By Ken Dunn

Tech

Publishing Trend for 2014: A New Demand for Eye-Catching Cookbooks

Cookbooks' resurgence in popularity reflects a broadening of our food culture, spurred by the rise of food TV.

By Corie Brown

Building a Business

Analyst: Top Exec’s Departure a Sign Amazon Has ‘Choked’ in Book Publishing

Amazon made noise when it launched its New York publishing operation but has failed to land the next big thing in publishing.

By Brian Patrick Eha

Online Presence

With Facebook’s Media Referral Traffic Up 170%, Site Announces ‘Stories to Share’

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.

By Andrea Huspeni

Building a Business

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.

By Sarah J. Robbins

Entrepreneurs

Guy Kawasaki’s Best Tips for Publishing Your Own Book

Why should entrepreneurs take the traditional route to book publishing when they could take a more entrepreneurial approach?

By Brian Patrick Eha

Building a Business

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.

By Lambeth Hochwald

Building a Business

How Hyperink Aims to Reinvent Publishing

See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.

By Maria Muto-Porter

Marketing

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.

By Alina Dizik