Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

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News and Articles About Twitter

Restaurants Ask Customers to #DineSmall on Small Business Saturday
Small Business Saturday

Restaurants Ask Customers to #DineSmall on Small Business Saturday

As small businesses claim the Saturday after Black Friday, local restaurants are getting in on the action.
Kate Taylor
 The 10 Biggest Social Media Myths for Small Businesses
Social Media Marketing

The 10 Biggest Social Media Myths for Small Businesses

Despite the mind-boggling pervasiveness of social media today, certain myths persist about its relevance -- especially for small operations.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
Delivered by
18 Effective Social-Media Tools That Will Save You Time
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Anna James
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Personal Branding

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Nina Zipkin
#HashtagFails? 5 Tips That Will Change Your Fortune
Hashtags

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Dane Atkinson
Right Business, Wrong Social Media Culture
Social Media Marketing

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Jay Izso
Delivered by
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Marketing mistakes

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
Jason Fell
Twitter Considers Crafting New Apps, Improving Messaging
Twitter

Twitter Considers Crafting New Apps, Improving Messaging

The social network says it is looking into applications beyond its core messaging service.
6 Reasons Why You Should Quit Facebook
Productivity

6 Reasons Why You Should Quit Facebook

Studies show the social network drives us to spend more and work less and makes us unhappy.
Anna James
Presented by
How We Use Twitter to Build Products People Love
Customer Relationship

How We Use Twitter to Build Products People Love

This simple change can help you feel closer to your customers and create better solutions to their problems.
Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides
Twitter

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.
IBM, Twitter to Partner on Business Data Analytics
Social Media Analytics

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Taco Bell Now Lets You Order and Pay Ahead by Smartphone
Mobile Payments

Taco Bell Now Lets You Order and Pay Ahead by Smartphone

Taco Bell is now the first fast-food chain to offer nationwide mobile ordering and payments for both drive-thru and dining room orders.
Kate Taylor