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How can I market a conference intended for a very niche audience?

By Brad Sugars

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

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