Get All Access for $5/mo

How do companies who must market unpopular things (i.e. funeral services and medical equipment) survive?

By Bonnie Price

Opinions expressed by Entrepreneur contributors are their own.

Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur. She owns SilverVixens, an online membership community to connect and inform Women of a Certain Age. She also writes the After 55 blog.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Mark Zuckerberg Says He Was an 'Awkward' Leader When Creating Facebook: 'Still Not My Best Thing'

Meta's CEO said being Facebook's founder and leader at age 19 required lots of "feedback loops."