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How do companies who must market unpopular things (i.e. funeral services and medical equipment) survive?

By Bonnie Price

Opinions expressed by Entrepreneur contributors are their own.

Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur. She owns SilverVixens, an online membership community to connect and inform Women of a Certain Age. She also writes the After 55 blog.

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