How do I connect with and market to the wealthy?
Opinions expressed by Entrepreneur contributors are their own.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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Editor's Pick
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Retirees Are Raking in Billions With These 4 Side Hustles: 'There's No Age Limit to Innovation'
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He Left His Law Career to Start a Ghostwriting Business — Now He Charges Over $100,000 a Book. Here's What It Took to Get There.
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Barbara Corcoran Needed to Make Job Cuts. Here's Why She Fired Her Mom First.
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When His Wife Got Pregnant, He Started a Crafty Side Hustle. 18 Months Later He Hit a Million In Sales: 'I Could Make One for Like $1.50... They Became a Really Hot Item'
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Self-Service Kiosks Are Changing Fast Food — But Not Without Unexpected Consequences
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Dyslexia Couldn't Stop This 23-Year-Old From Creating a $1 Million Language Learning App. Here's His Best Advice for Pursuing Your Passion.
Business News
Google Says It Won't Follow Amazon's Lead With a Return-to-Office Mandate — Yet
In a town hall, Google leaders told staff the current hybrid plan will stay in place.
Side Hustle
This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer
Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.
Starting a Business
This Ex-CIA Officer's Near-Death Experience Inspired Her to Start a Business That's Earning Over 8 Figures a Year: 'I Have a Higher Risk Tolerance Than Most'
Emily Hikade, founder and CEO of luxury sleepwear and home company Petite Plume, had an unconventional path to entrepreneurship.
Business News
Are You Lying on Your Resume? It's Common to Tell Small Fibs, According to a New Survey
A new report from Resume Genius found that nearly half of respondents were lying on their resumes in some way.
Marketing
Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It
Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.
Business News
Barbara Corcoran Says This Is the One Question to Ask Before Selling Your Home
Barbara Corcoran sold The Corcoran Group in 2001 for $66 million.
