What Is the Best Way to Create a Successful Social-Media Marketing Campaign?

By Entrepreneur Staff

entrepreneur daily
I am starting a website, but want to properly prepare by implementing a social-media marketing campaign. I have a good deal of experience in marketing, but would like to know: What would be the steps that you would suggest for a successful social media and general marketing plan? Also, I know that there are many books on this topic. Is there a specific book that you would recommend the most?

You'll want to use social media strategically to meet a specific business goal. Do you want to create greater brand awareness or drive sales leads? Enhance your public awareness or create a community of advocates? Once you have a goal, decide what kind of updates you'll need, their frequency and what platform they'll be on. It's also important to decide up front how you are going to measure success. What you want to happen as a result of your postings? As you go about crafting your strategy, listen first to conversations your customers are already having on social media. When you're ready to jump in, be authentic and connect with your customers personally. Make it a two-way dialogue and not a one-way broadcast. Track your progress, but remember, you'll have to be patient. Getting results from social media marketing can often take time.

There are nearly as many social-media marketing books out there as there are social-media marketing experts, so recommending just one could set the Twittersphere going. You'll get a good overview of the latest thinking about social media and how small business can make the most of it, by checking out our social media marketing tag page, which also includes adapted excerpts from recent books published on the subject.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Living

The CEO of Catholic Prayer and Meditation App Hallow Says Founders Need to Be Part of Something Bigger Than Themselves

On this episode of "The CEO Series," learn about the soulful journey of Hallow's CEO and founder Alex Jones.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Get More Done with ChatGPT for Just $20

This ChatGPT course can help you streamline your business.

Growing a Business

Lifetime Access to Business Advice with This AI-Powered Service is Just $29.99

With Consultio Pro, you'll find expertise on topics like data analysis, financial analysis, innovation management, and so much more.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.