4 Ways to Fall in Love With Twitter Again

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Social Media Editor at Entrepreneur.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

On the heels of its first-quarter earnings report, Twitter seems to be struggling to keep its users active. The social-media service added 14 million active users, up about 6 percent from the previous quarter, but not as much as some analysts would have liked.

Twitter now counts 255 million active users; Facebook has over 1 billion active users. Keep in mind that an active user as someone who logs into their account once a month, not someone who’s necessarily tweeting regularly.

So what to do if you are one of many that set up a Twitter account and abandoned it? Dust off that handle, and give it another try.

Related: 10 Twitter Accounts Every Entrepreneur Should Be Following

1. Be patient. Unless you’re Katy Perry or Starbucks, your brand probably doesn’t have a built-in following. Your first tweet isn’t going to get a lot of traction because no one knows you’re there. So start favoriting, retweeting and replying to content that interests you.

2. Follow more accounts. Find more accounts that are more relevant to your interests, but be selective. There are accounts that may have 100,000 followers, but they also follow 80,000. How in the world will that person ever see anything useful to them? At the same time, don’t feel bad for unfollowing.

3. Be diligent. Make a point to spend even five to ten minutes a day reading, favoriting and replying to tweets. Don’t be discouraged if your replies and tweets go unnoticed. The more you tweet, the sooner you will learn what works and what doesn’t.

4. Say something. Try not to go days between tweets. Whether it’s a discount code, information on sales or something fun, be active. That said, don’t tweet for the sake of tweeting.

Related: Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.

 
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur