My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

One Way to Turn Customers Into Raving Fans: Be Controversial

This may sound like risky business, but it can work when done right. And, no, I'm not talking about the Tom Cruise flick from the early 1980s.

One way to turn customers into raving fans is by being controversial, says Perry Marshall, sales expert and author of 80/20 Sales and Marketing. The point is, you can raise your startup's profile and cause customers to be more passionate about your brand. 

It might come at the risk of turning off some people, but Marshall recommends taking a position (from time to time) on how a problem should be solved. It's more powerful to be polarizing than it is to be neutral.

"Your ability to create raving fans is proportional to your willingness to [make someone else angry]," Marshall says in the video above. "You show me a sales message that doesn't upset anyone and I'll show you a company that has no passion."

Related: 

Finding Customers Fast and the 80/20 Rule of Sales

Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

 

 

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป