Subscribe to Entrepreneur for $5
Subscribe

Finding Customers Fast and the 80/20 Rule of Sales

By
Opinions expressed by Entrepreneur contributors are their own.

For startups, finding customers can be a big challenge. Even if a business has a steady clientele, many still seek that "silver bullet" for finding lots of customers quickly and inexpensively.

So what's the trick? As sales expert Perry Marshall explains in this video, it really depends on your specific business.

Many entrepreneurs wind up paying for ads on Facebook and Google AdWords hoping that the results will get them lots of customers fast. These platforms can work well for some companies, but not for all.

In connection with his two books, Ultimate Guide to Google Adwords and Ultimate Guide to Facebook Advertising (both from Entrepreneur Press), Marshall created a pair of handy tools: Is AdWords For Me? and Is Facebook For Me?. Each asks you 10 questions and aims to determine whether those tools might be best for finding new customers for your business.

Weeding out lots of random or one-off customers in favor of your "best" customers speaks to the 80/20 rule of marketing and sales. "I don't think you really understand who your customer is until you're really clear about who your customer is not," Marshall says.

Related:

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Related Book)

Latest

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

Here's how to test your idea and bring it to market in an impactful way.

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

How to Identify Your X Factor So You Can Monetize Your Gifts

The founder and CEO of Rock Your Gift shares what to ask yourself to find your X factor, and explains how he's helping coaches and speakers define their unique message to grow their platform and visibility to attract consistent clients.

Here's How Investors Can Tell If You Are as Passionate as You Say You Are

On this bank-breaking episode of 'Elevator Pitch,' see who gets funding and who gets called out.

This Woman Launched a Multi-Million Dollar Company Out of Her Dorm Room in College. Now She's Helping Kids Launch Big Ideas of Their Own.

Founder of Headbands of Hope and Mic Drop Workshop, Jess Ekstrom, talks about her new interactive book Create Your Bright Ideas.

Bam! Emeril Lagasse on Kicking Your Business Up A Notch

Interview with celebrity chef and restaurateur Emeril Lagasse about his new Roku TV series, putting relationships first, and creating media with a purpose.

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Knead Hospitality + Design Co-Founder Jason Berry on Innovative Leadership and Employee Retention

Interview with the cofounder of Knead Hospitality + Design about loving what you do, a revamped restaurant work week, and leading by committee.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.