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Samsung Buys Mobile Payments Startup to Take on Apple Pay

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With Apple Pay beginning to gain some traction, Samsung wants a piece of the mobile payments game. The South Korean tech giant has agreed to buy Mountain View, Calif.-based LoopPay, a mobile wallet service.

LoopPay says its technology "turns existing magnetic stripe readers into secure, contactless receivers." The company says its service has the potential to work in about 90 percent of existing point-of-sale terminals.

The companies did not disclose the financial terms of the agreement.

Related: Samsung Wants to Make Wireless Charging Mainstream With Latest Flagship Phone

As part of the deal, LoopPay founders Will Graylin and George Wallner will work closely with Samsung’s mobile division. It will be interesting to see if Samsung plans to integrate LoopPay technology into its forthcoming flagship smartphone, the Galaxy 6.

The digital wallet concept really has yet to catch on, but is making progress. Since launching in September, Apple's Apple Pay service has gained signed fair number of partners, including a growing list of banks and credit unions, as well as food and retail shops like McDonald's and Foot Locker.

Related: Samsung Plans to Use Cash Pile to Fund Growth, Acquisitions

Jason Fell

Written By

Entrepreneur Staff

Jason Fell is director of native content for Entrepreneur, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.