LinkedIn Flexes Its Star Power With Addition of Gwen Stefani
Gwen Stefani ain’t no "Hollaback Girl," but she’s a bit of a follow back girl. At least on social media.
Yes, LinkedIn. Uh, not that the multi-millionaire music mogul is in need of a job or anything. But a girl's gotta network, you know?
Publicity-wise, it’s bananas -- a win-win deal. Stefani gets to promote her new album, “What the Truth Feels Like,” to the platform’s approximately 414 million members. (She gave the record a healthy shout-out in her inaugural Influencer post, titled “The Key to Success - and Creativity - is Truth,” music video embed included.) And LinkedIn gets to flex her star power all over its site and, ahem, in the press.
After all, LinkedIn could use a bump in positive coverage. It's no secret that the 13-year-old Mountain View, Calif.-based corporation's shares have been declining. The ongoing slump even prompted Morgan Stanley analysts to warn: “With its current product offering, LinkedIn isn’t likely to be as big as a platform as we previously thought.”
But, hey, let's get back Stefani, everyone’s favorite coach on The Voice. If she's officially on LinkedIn (and on SlideShare), why aren’t you, right?
Related: 6 Music Stars Betting Big on Tech
“I love that Gwen Stefani is now writing here as an Influencer,” LinkedIn executive editor Daniel Roth told Entrepreneur through a LinkedIn spokesperson. “She realized early that the music business was precarious and began building new revenue streams. Much to learn from her success…”
As for Stefani, she wasn’t always so cool with sharing so much about her life on social media. "When [social media] first started, it felt really embarrassing, like you're shouting out yourself so much," she remarked in the video interview LinkedIn published as part of her Influencer launch. In the Q&A, the Southern California native and mother of three chats about, yes, that new album, captaining her own business empire and keeping it real in the cutthroat music industry.
Girl sure did wind it up.
That Miss Stefani skyrocketed to be more than “just a girl in the world” is no surprise. The fact that she’s now rocking LinkedIn hella good is. Maybe she’s just like the rest of us, underneath it all. (Sorry, we couldn’t help fangirling a bit.)
Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here.