Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

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Three Keys to Maximizing Franchise Success

Making big bucks in the franchise world isn't a sure thing. It takes skill and hard work, but for the willing it can pay off.

How to Find Hot Franchises in a Cold Market

What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.

Franchising ROI: What's Reasonable?

How to determine whether a franchise investment makes financial sense

5 Franchise Marketing Essentials

Look for these qualities before you make an investment.

10 Things About Franchise Contracts- Part 2

Part two in the series of understanding the ins and outs of a franchise agreement contract, and how to protect yourself.

10 Things About Franchise Contracts- Part 1

Reading the fine print and asking questions can save you from franchise calamity.

Recession-Proof Franchises

They're out there, and ready for you to take the reins.

Franchise Biz Plan: A Remedy for Failure

Each plan needs 5 sections, and franchisors make it easy to fill them out by providing all the info you need. So avoid potential pitfalls. Have a plan.

Save on Your Franchise Startup

When starting your franchise, there are times when you should pay for convenience and efficiency, and times when you shouldn't.

10 Steps to Buying the Right Franchise

Franchising is a safe way to start your own business. Just make sure you pick one the makes sense for you.

3 Sources of Franchise Financing

Know how to make sense of the current economy and its impact on franchise funding.

Top 10 Franchise Money Questions Answered

How much money to buy a franchise? Where to get the funds? How long until I see a profit? Our expert tells all.

A Restaurant Franchise?

Have what it takes to be a successful restaurateur? Our franchise expert serves up some words of wisdom.

Buying a Foreign Franchise

Researching a franchise based outside the United States? Before you buy in, here are five questions you need to ask.

Turn Key to Start?

More franchisors are offering 'turnkey packages.' What are these opportunities, and are they really ready to go?

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