Get All Access for $5/mo

Amazon Sets the Table for Its Own Meal Kit Delivery Service The company is hoping to elbow out upstarts such as Blue Apron.

By Leena Rao

This story originally appeared on Fortune Magazine

Paul Bradbury | Getty Images

Amazon may be the latest tech company to try to cash in on the meal kit frenzy. According to Business Insider, the ecommerce giant is partnering with Tyson Foods to create a meal kit service through Amazon Fresh, its grocery delivery arm.

Meal kits are the latest craze for technology and media companies. Blue Apron, Plated, Chef'd, Home Chef, Munchery, HelloFresh, and many others all offer the ability to order recipes and ingredients to your door weekly. Even The New York Times, in partnership with Chef'd, is launching its own branded meal kit service.

The apparent leader in the space, Blue Apron, now ships eight million meals a month through its subscription service.

According to Tyson Foods CEO Donald Smith, Amazon's meal kits will be called Tyson Taste Makers, and will be using Amazon Fresh to source ingredients and deliver these to consumers' doorsteps.

It would make sense for Amazon to start a meal delivery service, especially since it would be a natural extension of Amazon Fresh. Amazon's grocery delivery service costs $299 per year, and delivers thousands of grocery products from fruits and vegetables to food from local merchants within a day or less to customers in metropolitan areas within northern and southern Calif., as well as New York City and Seattle.

Amazon is also building a vast shipping network, which would allow it to to get perishable meal kits to consumer's doors quickly and efficiently.

Fortune reached out to Amazon for comment and will update this story accordingly.

Leena Rao is a senior writer at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.