📺 Stream EntrepreneurTV for Free 📺

Apple Finally Revamps Apple TV, Integrates Siri The new Apple TV has Siri support and a brand-new operating system for third-party apps.

By Emily Price

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Apple

After years of speculation, Apple finally announced an update to Apple TV Wednesday. As expected, the new version of the set-top box features an updated remote and a new App Store, which will bring a whole new level of functionality and content to the device.

Siri support

Siri really shines in the new Apple TV. The personal assistant now has top billing in the device's remote. If you're looking for something to watch, you can ask Siri to find it for you. Searches can be performed based on a particular show or movie you'd like to watch, and are across multiple apps on your TV. So, you could do a search for Mel Gibson movies and get results from Netflix, HBO, Hulu and Showtime on the same screen.

apple tv feat. siri

Image credit: Apple

Related: Apple Unveils the iPad Pro, Its Biggest Tablet Yet

You can also perform searches for a particular actor, genre, or even age-appropriateness. On stage, Apple showed a demo where it asked for kid-appropriate movies, and was suggested Paddington.

Siri can also make sure you don't miss anything while you're watching good ol' Mel later on. If you miss something while you watch, you can simply say "What dd he say?" and Siri will rewind the program 15 seconds so you can see what you missed. You can also use Siri to look up things like the weather and sport scores.

tvOS

With the new Apple TV, Apple also unveiled a new operating system for the device. Called tvOS, the iOS-based operating system is made specifically for the set-top box and will allow developers to create unique apps made specifically to run on the Apple TV, namely games.

apple tv home page

Image credit: Apple

Related: Apple Unveils New Apple Watch Models, New OS

On stage, Apple showed off a number of games headed to the Apple TV when it launches, including the popular game Guitar Hero. Games can be controlled using the Apple TV remote, and also using your iPhone or iPad. Netflix, Hulu and HBO have also already gotten their hands on the OS and have created updated versions of their apps for the device.

A new MLB app allows you to stream games at 60fps and view live stats. NHL Game Center is headed to the TV next year.

New remote

All that new functionality with the Apple TV is focused on a new Apple TV remote. The new remote has a touch surface at the top which works a bit like a touchpad mouse, as well as new buttons that allow you to do things like power your television off and on and control the volume. The device has a built-in gyroscope and accelerometer to handle all the new controls.

Unlike the current remote that runs on a watch battery, the new Apple TV remote has a rechargeable battery. It can run 3 months on a single charge, and when it runs low charges using the Lightning connector.

The new Apple TV will be available in late October in two versions: a 32GB/$149 version and a 64GB/$199 version. Apple dropped the price of the current version of the Apple TV from $99 to $69 in March. That device will continue to be sold as an entry-level product.

apple tv with new remote

Image credit: Apple

Related: Turns Out Apple Didn't Start in a Garage After All

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.