'What a Complete Joke': Applebee's Fans Furious After Date Night Pass Sells Out in Less Than a Minute The pass debuted on Monday for a literal hot minute.

By Emily Rella

entrepreneur daily

Applebee's attempt to spice up date night with a subscription pass may have been too "affordable."

On Monday, the restaurant opened up sales for a Date Night Pass, a $200 subscription that allows for up to $30 of food and non-alcoholic beverages during 52 visits through January 31, 2025 — if used in full that would be worth $1560 of Applebee's for the year.

Naturally, news of the offer and demand for the pass soared, and according to the chain, sold out in less than one minute.

Related: A Popular U.S. Eatery Is Offering a Year-Long Pass for Affordable Dining — As Low As $4 Per Visit: 'Might Be the Greatest Restaurant Deal You'll Ever See'

"Just prior to sale time there were nearly 100,000 guests waiting to try and snag a Date Night Pass," Applebee's told TODAY in a statement. "We apologize to our guests who were disappointed that the limited number of passes sold out so quickly. We're always looking for ways to make date night special for our guests and look forward to sharing future offers."

Date Night Pass hopefuls-turned-scorned shoppers took to X to share their woes, with some even comparing the demand to trying to get Taylor Swift's "The Eras Tour" tickets.

Applebee's said that customers across 41 states were able to get their hands on the coveted pass but did not specify which states those were or how many passes were sold.

Dine Brands Global, Applebee's Parent company, was down just shy of 40% year over year as of Wednesday afternoon.

Related: Man Rescues Baby in Runaway Stroller After Job Interview at Applebee's: Video

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

Woman Allegedly Fired for 'Theft' After Eating a Sandwich That Was Leftover From a Meeting

Gabriela Rodriguez worked as a cleaner at Devonshires Solicitors in London for two years.

Business News

A 29-Year-Old CEO Quit Microsoft To Build His Startup — And Just Scored A Deal on Shark Tank

Aabesh De tapped into a niche need during the pandemic and founded Flora, a houseplant care startup.

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

Business News

A Billion Dollar Startup Is Trying To Resurrect A Woolly Mammoth — And You Can Watch It Happen

Filmmakers will go behind the scenes of billion-dollar startup Colossal Biosciences, which uses genetic engineering for de-extinction projects.

Employee Experience & Recruiting

Avoid Costly Hiring Mistakes With These Five Essential Tips

From using an AI-powered video platform to posting more precise job listings, these strategies will help hiring managers spend less time, energy and money finding the right candidates.