Get All Access for $5/mo

'Building Is a Lot More Fun Than Fixing': Here's What Disney CEO Bob Iger Told Employees in a Town Hall Address Iger's CEO contract was extended through 2026 in July.

By Emily Rella

LOIC VENANCE/AFP via Getty Images

It's been a rough year fiscally and organizationally for the most magical company on Earth, but Disney CEO Bob Iger was optimistic in an employee town hall meeting on Tuesday.

Iger spoke to employees about the unforeseen challenges he's seen since returning to the company as CEO in November 2022.

"I knew that there were myriad challenges that I would face coming back," he told employees. "I won't say that it was easy, but I've never second-guessed the decision to come back, and being back still feels great."

Related: Disney Layoffs Continue This Week: Eliminating 7,000 Roles

Iger then noted that Disney has "emerged from a period of a lot of fixing to one of building again," namely on areas of the company that "needed fixing."

"I can tell you building is a lot more fun than fixing," Iger said.

The optimistic outlook follows nearly 7,000 company-wide job cuts this year and a mass effort to cut spending, including an estimated $25 million budget cut on content (sports, films, streaming services) in fiscal 2024.

"We have real reason at Disney to be optimists, and it starts with the fact that we're Disney," Iger told employees. "And Disney, as you know, is a brand unto itself, but it's also an umbrella company that houses many assets and many great brands. So, reason to be optimistic number one is that."

The CEO said that the company will look at its portfolio with an "eye towards" businesses that provide the most promise for growth to "serve shareholders" best.

Related: Who Is Disney CEO Bob Iger?

Iger returned as CEO last year following a contentious run by Bob Chapek.

Iger's contract was extended through 2026 in July.

Disney also initiated several price hikes in early 2023 for park admission and passes, but Iger quickly reversed that decision after dwindling admission numbers and consumer complaints.

"In our zeal to grow profits, we may have been a little bit too aggressive about some of our pricing," he said at the Morgan Stanley Technology, Media and Telecom Conference this past March. "I think there's a way to continue to grow that business, but be smarter about how we price, so that we maintain that brand value of accessibility."

Related: Disney World Sees Smaller Crowds Amid Price Hikes, Summer Heat

The Walt Disney Co. was down 2.75% in a one-year period as of Wednesday morning.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.


This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.


Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.