Is ESPN Cutting Its Own Cord? An internal project called "Flagship" is mapping out a plan to stream all of ESPN's cable TV content in the coming years.

By Dan Bova

Photo by Robin Alam/Icon Sportswire I Getty Images
ESPN Monday Night Football game in December 2022.

The Wall Street Journal is reporting that ESPN is working on an internal project — code-named "Flagship" — to launch its own subscription streaming service. Catering to the cord-cutters of the world, this move could be bad for cable providers, as ESPN is one of the more popular channels that cable customers look for in their bundle packages, according to the outlet.

But wait, isn't ESPN already on a streaming service? Yes and no. In 2018, the company launched ESPN+, streaming golf events, select pro and college sports, as well as multiple scripted and unscripted shows. The service has 25.3 million subscribers, per WSJ. (An ESPN+ subscription costs $9.99 per month, or $12.99 per month when bundled with Disney+ and Hulu.)

But ESPN+ doesn't offer programming from the ESPN channel — its NBA and NFL broadcasts can only be seen on the TV channel. That's where "Flagship" comes in, bringing every drop of ESPN straight to viewers' streaming devices.

Related: Disney Launches a 'One-App Experience' Combining Hulu Content With Disney+

Insiders told WSJ that ESPN would continue to offer the TV channel on cable after launching its full streaming option, but at this time, did not share details about pricing. On the Walt Disney Company Q2 2023 Earnings Call (Disney owns the majority of ESPN), CEO Robert Iger said: " We think there's an inevitability to [the migration to a streaming platform], but it's a huge decision for us to make, and we know that we've got to get it right, both in terms of pricing and timing."

Wavy Line
Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his latest humor books for kids, including Wendell the Werewolf, Road & Track Crew's Big & Fast Cars, and The Big Little Book of Awesome Stuff.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Business News

Walmart Pulls Crude T-Shirt From Its Stores. 'This Was Not Intentional.'

A swear word was spotted by a customer, Twitter went nuts, and the retail giant quickly remove the merch.

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Growing a Business

Want to Break Bad Habits and Supercharge Your Business? Use This Technique.

Forget about breaking your bad habits. Automate your busy work and focus on growing your business instead.

Business Solutions

Use AI to Control Your Appearance in Virtual Meetings with This $50 App

You can easily customize your image to look how you want.


Open vs. Anonymous Employee Feedback — Which is Better?

Continuous feedback has been a cornerstone of organizational performance for many years, but recent trends around remote working have made feedback culture more important than ever for company cohesion and success.