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Mark Zuckerberg Delivers Dorky Diss of Apple's Pricey New Headset The CEO let his Meta team know what he thinks about Apple's Vision Pro, and he did not hold back.

By Dan Bova

Bloomberg | Getty Images

Meta CEO Mark Zuckerberg is all in on the metaverse (duh,) so there was zero percent chance he'd have anything nice to say about Apple's new Vision Pro AR headset. And he didn't!

The Verge reports that Mr. Meta held a companywide meeting, during which he said that Apple's device doesn't do anything better than Meta's upcoming Quest 3 headset. Zeroing in on Apple's early PR campaign showing a headset user sitting alone on a couch, Zuck quipped, "I mean, that could be the vision of the future of computing, but like, it's not the one that I want." Oh, snap!

Related: Is Apple About to Save Virtual Reality? It Depends on These 3 Factors

Zuck explained that Apple's headset "requires so much energy that now you need a battery and a wire attached to it to use it," while the Quest's operating principle is that it "is about people interacting in new ways" and "being active and doing things." Double snap!

He then pointed out that Meta's Quest 3 will sell for $499 — $3,000 cheaper than the pricey Vision Pro. "I think that [Apple's] announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important. We innovate to make sure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do. And we have sold tens of millions of Quests." The seldom-seen triple snap!

Related: Meta Unveils Twitter Competitor to Offer People a 'Sanely Run' Platform

Zuck ended the slamfest by saying that Apple's entry into the space has really revved his Meta motor. "Seeing what they put out there and how they're going to compete just made me even more excited, and in a lot of ways optimistic that what we're doing matters and is going to succeed," he said.

You move, Tim Cook. Are you going to take that?

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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